What is Click-and-Collect in Retail? Explained

Click-and-collect, also known as "buy online, pick up in-store" (BOPIS), is a retail strategy that allows customers to place orders online and then pick up their purchases at a physical store. This hybrid shopping method offers the convenience of online shopping with the immediacy of in-store pickup. Customers can browse products, make selections, and complete transactions through a retailer's website or app. Once the order is placed, the customer visits the designated store location to collect their items, often benefiting from reduced shipping costs and faster fulfillment. Click-and-collect has become increasingly popular, providing a flexible and efficient shopping experience for consumers while leveraging the existing infrastructure of brick-and-mortar stores.