What is Shopping Cart Abandonment in Retail? Explained

Shopping Cart Abandonment occurs when online shoppers add items to their virtual shopping carts but leave the website without completing the purchase. This common challenge for e-commerce retailers can result from factors like unexpected shipping costs, complicated checkout processes, or indecision. To address this, retailers implement strategies such as targeted email campaigns, retargeting ads, and streamlined checkout processes. These efforts aim to reduce cart abandonment, encouraging customers to complete their purchases and improving overall conversion rates, thereby maximizing revenue.