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Consumer Experience Latest Articles, Blogs, Market Stories & Information

Consumer Experience Articles and Blog updates and Market Reports. Find here Top stories and informational articles on Consumer Experience covered by Industry experts.
Redefining E-commerce Democratization: A Glance at Government's Revolutionary ONDC Initiative
ONDC is a government of India initiative launched in a bid to promote open networks for all aspects of the exchange of goods and services adhering to…
How Metaverse is the New Phase of Consumer Immersive Experience
Sometime late last year, Facebook announced that it was changing its identity and becoming Meta – a three-dimensional space in the digital…
How House of Pataudi Succeeded to Win The Hearts of Consumers 
Online fashion brand Myntra collaborated with Saif Ali Khan to launch House of Pataudi – an ethnic fashion brand to enable the vision of creating a…
From “Add to Cart” to “Proceed to Checkout”: How D2C Brands are Diversifying Consumer Experience
With the country recovering from the pandemic, the retail industry has resumed its growth trajectory. According to a BCG-RAI report titled “Racing…
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Decoding Technology Trends That Are Shaping Consumer Experiences in Retail
The advent of technology unarguably transformed the retail space and shaped consumer expectations in many ways. But the outbreak of the pandemic was…
Understanding the Indian Buying Behaviour and Preparing Your Online Businesses for the Festive Season
India has an enormous online shopper base of 14 crores, which is the third biggest in the world. Be that as it may, the market remains largely…
Changing Consumer Trends 2021 and Beyond
Today, more than ever before, users experience architecture and design differently across the globe, but the macro-trend that has helped redefine…
3 Reasons Why a Strong Supply Chain Is Necessary for Having a Happy Customer
The supply chain, better known as logistic services is one of the most important factors in ensuring customer satisfaction. Without a smooth supply…
10 Ways in which Brands are Innovating Consumer Experience
COVID-19 pandemic and the subsequent lockdowns have reshaped how we live, shop, and interact with each other. The biggest transition is work from…
New Age Consumer Experience and E-commerce Related Business Practices
The world markets are still recovering from the wounds inflicted by COVID-19. Every sector is getting acclimated to the social distancing norm. At…
Retailers to Focus More on Consumer Interactivity
There is no denying the fact that customers acknowledge and remember the service an organisation provides for a much longer time than the price. Such…
Why do Physical Stores need a Reboot?
The value proportion offered by the physical store is unique as compared to online channel. When it comes to delivering social experience there is no…
How Can Artificial Intelligence Transform The Retail Industry
A quick search on your phone is no longer a one-way communication. From leading you to your nearby store to helping the retailers understand the…
5 tested ways to enhance customer experience in retail stores
Globally, digital technology is at the helm of fast evolving customer approach towards the retail stores. In this age, where everything around us…
Personalisation: eCommerce Industry's Very Own Secret Sauce
Over the past 4 years, ecommerce in India has seen an influx of multiple online retailers. Despite a relatively lower internet penetration compared…
Why online retailers are deciphering towards the hybrid model?
Gone are the days when pure-play retailing used to be the mother of all retail formats. The advent of e-commerce in the country has made retailing…
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