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| Nike makes
efforts to increase sales |
 Sources
from Nike have indicated that to expand its online marketing
and double its sales from current levels the shoe and clothing
company will exhilarate its drive in its already existing markets
in China, Brazil, Mexico and India. According to the sources
the working of the company will improve without changing the
basic functioning.
Keeping its commitment with the retail trading partners, the
company is in the process of producing a more consistent global
strategy and is encouraging the use of internet in Nike brand
stores. This way the company plans to aggressively approach
the emerging markets and create a significant position. With
the lower cost shoe and clothing segment, which currently includes
the Starter brand of shoes that it markets through Wal-Mart,
the company plans to improve in this segment.
Nike reported a 15 per cent increase in second quarter earnings
to $301.1 million, or $1.14 per share, supported in particular
by strong growth in US sports shoe sales. Overall sales increased
by 10 per cent to $3.5 billion. US athletic footwear sales rose
by 19 per cent to $811.5 million, with strong growth in sales
of its Jordan brand shoes, which took an estimated 6 per cent
of the US footwear market in the year. It has also reported
strong growth in future orders for athletic shoes and clothing
in the US, which it said were up by 9 per cent.
Worldwide future orders for athletic footwear and apparel, scheduled
for delivery from December to April, amounting to $5.2 billion,
up two and a half per cent. Without currency changes, the company
said future orders would have increased by 7 per cent. |
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| Indian companies
to be first to benefit from retail sector |
For providing
the Indian companies with a better platform, the Maharashtra
finance minister, Mr Jayant Patil has opposed immediate opening
up of the retail sector to foreign direct investment (FDI).
According to him Indian companies should be allowed to tap the
sector’s potential before others are allowed.
In a Confederation of Indian Industry’s(CII) meet on fast
moving consumer goods(FMCG), held in Mumbai it was stated by
the minister that Indian companies should be given the opportunity
to tap the growing retail market in the country before allowing
FDI in the sector. However, it was clarified that this were
his personal views on FDI in the retail sector.
Speaking on the occasion, Union Food Processing Minister, Mr
Subodh Kant Sahai added that the debate on this issue will continue.
He also indicated that there is a strong need for Indian brands
to emerge to capitalise on the existing opportunity.
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Untitled Document
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Features: |
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Interviews: |
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| First Account |
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Fact
of the matter |
 SPREADING
WINGS
Vipin Kapoor,
Director, Kapsons Group, elaborates on Kapsons success story
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 POTTER
AT YOUR DOORSTEP
Pawan Jain,
Chairman and MD, Safeexpress Pvt. Ltd, elaborates on the distribution
process
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| ...more
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...more
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| An Insight |
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An Insight |
 CASHING
IN ON HIGHWAY RETAIL
Kulbhushan Goyal,
MD, Amarnath Aggarwal Investments Pvt. Ltd, speaks about the potential
that highway retailing offers.
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 STRAIGHT
FROM THE HEART
Satish Puranam,
Business Manager- Excalibur, Arvind brands Limited, elaborates on
his experiences in the retail sector |
| ..more |
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..more |
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