Lifestyle and Flipkart Group enter into a strategic partnership in India

Lifestyle, India’s leading fashion destination for the latest trends, has announced a strategic partnership with India’s leading eCommerce marketplace, Flipkart Group (Myntra, Jabong & Flipkart). The partnership between the leading fashion player and leading eCommerce marketplace will enable consumers to access the best in fashion, in a seamless manner across the country.

This partnership will bring together the unmatched combination of the premium shopping experience of Myntra along with the reach of Flipkart Group, ensuring the right growth for Lifestyle’s wide fashion offering, from its successful portfolio of brands.

As leaders in their categories, both Lifestyle and Flipkart Group bring unique capabilities including relevant customer insights, Flipkart’s vast reach and Myntra’s deep understanding of the fashion business. Through this partnership, Lifestyle will take its wide selection of product ranges including its fashion private label brands across womenswear, menswear, kidswear, footwear, handbags, fashion and accessories, to newer geographies, while helping serve the over 160 million consumer base of the Flipkart Group. 

This partnership between the two players aims to provide a seamless shopping experience to customers while exploring the strategic collaborations on loyalty programs and exciting customer engagement activations.

Vasanth Kumar, Managing Director, Lifestyle International Pvt Ltd, said, “This collaboration brings together Flipkart Group’s extensive reach and Lifestyle’s high fashion offering, thereby enabling us to serve a larger number of fashion-conscious consumers, across the country. Our strong private label offering with a wide variety of styles and trends across categories of apparel, footwear and fashion accessories distinguishes us from the rest in the market.”

“United by a common goal of providing customers with a unique & memorable shopping experience, we are confident this partnership will help to further expand our brands’ reach, catalyzing a sharper growth trajectory for these brands,” he added.

Rishi Vasudev, Senior Vice President and Group Head, Fashion (Flipkart, Myntra, Jabong), stated, “At the Flipkart Group, we believe in collaborating with the best in the industry and this partnership with Lifestyle is a strategic move to enhance our customers’ shopping experience, by offering a seamless partnership between the country’s leading fashion retailer and India’s leading marketplace. With Myntra’s extremely engaging fashion-conscious customer and Flipkart’s pan-India reach, Lifestyle will be able to take their offerings to an even larger consumer base. Lifestyle’s wide range of brands across fashion categories which highly complement our platforms will enable growth for both players.”