PAYBACK India elevates Rijish Raghavan as New COO

PAYBACK, India’s multi-brand loyalty company has roped in Rijish Raghavan as its new Chief Operating Officer (COO) to manage the PAYBACK’s India operations. Raghavan will continue to lead business development & partner management portfolios while taking on additional responsibilities that would encompass business intelligence and compliance.

Raghavan brings to the table two decades of experience in leadership roles across industries. He believes in taking the organisation to the next level with expansion across new service categories and customer segments. Rijish’s business acumen enabled PAYBACK to explore and successfully drive many partnerships in the loyalty space and launch new business verticals like insurance and tiered memberships which are generating significant incremental revenues.

Before joining PAYBACK, he has worked at companies like American Express and Cox & Kings. He has been instrumental in leading business development and driving growth for PAYBACK in the country for last four years. Post Graduate Diploma holder in Business Management from Xavier’s Institute of Management and a marketing specialist, Raghavan also has expertise in analytics and technology functions.

Speaking on his new role Raghavan said, “I have been fortunate to be part of PAYBACK’s journey in India and am excited to take on this new role that will help drive the next phase of growth for the business and will help the brand achieve many milestones. I am committed to bring in new ideas that will lead to the fulfilment of business objectives of our shareholders and partners along with creating more rewarding experiences for our members.”

Commenting on the new appointment, Gautam Kaushik, CEO, PAYBACK India, said, “As we embark on a journey led by product innovation and expansion, I am fortunate to have Rijish shoulder bigger responsibilities as he brings with him a wealth of experience and deep understanding of our core business. I wish him all the success as he transitions into his new role as COO”.