Melorra

Launched in 2016, Melorra disrupts the fine jewelry scene in India by offering fashion-forward gold and diamond pieces designed for a younger audience. They bridge the gap between traditional, heavy jewelry and trendy global styles. In-house and international design teams translate runway trends into everyday wearable pieces, prioritizing comfort with easy-to-wear clasps and lightweight designs.

Melorra boasts a diverse selection of gold and diamond jewelry, including earrings, rings, necklaces, and bracelets. They cater to various styles and budgets using different gold colors and adorning pieces with precious and semi-precious gemstones. Compared to traditional jewelers, Melorra offers designer pieces at a more affordable price point.

Melorra leverages both online and offline channels. Their user-friendly website and mobile app are the primary platforms for browsing and buying, while their recently opened stores in major Indian cities cater to those who prefer a traditional shopping experience. This combined approach, along with over $71 million in funding and their recent Series D round, positions Melorra for continued growth in the dynamic Indian jewelry market. They've redefined the industry by offering trendy, wearable, and affordable designer pieces, making them a popular choice for a younger generation seeking an alternative to traditional styles.

Melorra's Funding and Investors:

Melorra has seen a few funding rounds. Here's what we know:

1. In February 2023, they secured $16 million in their Series D funding, with investors including Axis Growth Avenues, SRF Family Office, N+1 Capital, and existing investors.
2. Melorra has raised over $71 million to date, with previous rounds involving investors like 9Unicorns, Symphony Holdings, and others.

Melorra Competitors:

Melorra faces competition in the online designer jewelry market in India. Some key competitors include:

1. CaratLane (acquired by Titan Company)
2. Tanishq
3. Candere by Kalyan Jewellers
4. Voylla

Melorra Interesting Facts:

Melorra started as an online platform for lightweight, trendy gold jewelry, targeting a younger demographic.
They've been known for their innovative designs and focus on customer experience.

Vision and Mission of Melorra :

Melorra aims to redefine the perception of gold jewelry, making it not only affordable and lightweight but also fashionable for everyday wear. They focus on transforming the way women wear gold, integrating it into daily fashion rather than reserving it for occasional wear​ 

Recent News and Activity for Melorra:

Melorra's recent funding indicates their continued growth and expansion plans.
They've been focusing on brand marketing and opening new offline stores across India.