Myntra
Myntra

Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru

About Myntra

Myntra, a leading name in Indian fashion e-commerce and part of the Flipkart group since its $330 million acquisition in 2014, is a key player in the Myntra online shopping experience. Under the leadership of CEO Nandita Sinha, appointed in 2022, Myntra is renowned for its wide range of brands and products. This positions it uniquely for both Myntra shopping and Myntra seller opportunities. The company's innovative marketing strategies and strong app presence solidify its status as a significant figure in the Myntra owner (Flipkart) circle, continually enhancing the Myntra CEO (Nandita Sinha) guided shopping journey for users across India.

Myntra Vision & Mission:

Myntra focuses on making fashion and lifestyle products accessible to a wide range of Indian consumers and providing a hassle-free and enjoyable shopping experience.

Myntra Interesting Facts:

  1. Founded in 2007, Myntra started by selling personalized gift items before becoming a fashion giant.
  2. Acquired by Flipkart in 2014, it remains a separate brand focusing on fashion-conscious consumers.
  3. Myntra offers features like "Try & Buy" and in-house alterations to enhance the online shopping experience.
  4. As of March 2024, Myntra boasts over 60 million users, 6,000 brands, and delivers across 19,000 pin codes in India.

Funding and Investors of Myntra:

  • Myntra has been funded by several investors throughout its history. Some notable ones include:
  • Accel Partners
  • Tiger Global
  • NEA-IndoUS Ventures
  • IDG Ventures
  • Flipkart (acquired Myntra in 2014)

Founders and Board of Directors of Myntra:

Founders: Mukesh Bansal and Vineet Layka (stepped down in 2016)
Current Board details aren't publicly available as Myntra is a subsidiary of Flipkart.

Investments and Acquisitions of Myntra:

  • Myntra itself has acquired several companies, including:
  • Jabong (fashion retailer)
  • Mensa Brands (lifestyle brand company)
  • Blink (previously Witworks) (fashion discovery platform)
  • Several other fashion and service-related companies

Myntra Recent News & Activity:

Flipkart recently invested $54 million in Myntra to fuel its growth.
Myntra has been expanding its private label brands and launching new initiatives like sustainable fashion collections.

  • Year of Inception in India: 2007
  • Share Price Value: Myntra does not have a specific share price value, as it is a private subsidiary of Flipkart and not publicly traded on any stock exchange. Therefore, Myntra does not have independently listed shares or a public share price.
  • Founder: Mukesh Bansal, Vineet Saxena, Ashutosh Lawania (2007)
  • No. of Myntra Store Outlet in India : Myntra, as a prominent online fashion retailer, does not maintain physical Myntra store outlets. The company exclusively operates through its e-commerce platform, focusing on online retail without brick-and-mortar outlets in India.
  • Year of Establishment: 2007 (originally as a personalized gift platform, shifted to fashion in 2011)
  • Is the Myntra Listed? No
  • Website Address: https://www.myntra.com/
  • Does the Myntra Provides Franchise? Yes
  • Country of Origin: India

Products/Services

Myntra offers a wide range of Myntra fashion products, including contemporary apparel, footwear, and accessories. Additionally, Myntra online shopping brings you a selection of stylish Myntra online dresses, beauty products, and home decor.

Who is the Brand Ambassador of Myntra?

Myntra collaborates with celebrities like Ranveer Singh, Deepika Padukone, Alia Bhatt, and Vicky Kaushal as Myntra brand ambassadors, representing various campaigns and categories.

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