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The stars reveal |
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In our series on astrological predictions
by Pt P Khurrana, of the 12 zodiac signs, we will
be publishing the traits of two signs in every issue of our magazine.
Beginning with this issue we bring to you the consumers of two cardinal
signs, Aquarius and Pisces |
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 Aquarius
is the sign of the thinker and is ruled by Saturn. Saturn
stands for truth, honesty, probe, popularity and institution. One
characteristic nearly always present in most aquarians is ‘droopy
eye lids’. The lids turn sharply downwards from about the middle
of the eyes. This feature is so common in aquarians all over the world
that often drooping eyes are called ‘aquarian eyes’.
An aquarian is extremely independent, and cannot be tied down for
long. In general, an aquarian is very lively, helpful, inventive and
individualstic. At times, they can also be very unpredictable, rebellious
and may look at the things in a suspicious manner.
Aquarian
shopping demeanor
An aquarian buyer tends to do very well in any ‘out of ordinary’
dealing in terms of buying various products. Shopping gives them maximum
satisfaction only when the items they buy are branded, trendy and
come with a guarantee card.
An aquarian would not care if the items that they have bought are
costly. In fact, an aquarian consumer is a spendthrift and may end
up borrowing money for buying luxuries! An aquarian would get busy
in routine shopping even at the airport before taking the flight.
In fact, they can easily miss the flight because they are engaged
in futile shopping!
While shopping, an aquarian could be talkative, excited and friendly.
However, a sudden change of mood is likely at the time of paying the
bill. So retailers, beware!
Aquarian consumer would like to shop for…..
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 Pisces,
the day dreamer, is governed by two forces : Neptune and Jupiter.
Neptune symbolises the world of illusion whereas Jupiter symbolises
intellect..
The pisces ideogram consists of two fish, joined by a cord, although
they face in opposite directions. This ideogram can be interpreted
as a combination of two ways of life or two modes of thought expressing
the ambivalent qualities of a piscean. The fish also express alternating
motion, from above to below, and then from below to above: this
evokes a person who, after having descended into the physical world,
longs for the absolute. A piscean is emotional, easy going, self
sacrificing, understanding and sociable. He has an innate compassion
for work involving animals as he genuinely feels that human beings
are responsible for looking after all living creatures. Nursing,
healing, alternative medicine and the psychic sciences appeal to
a piscean.
Piscean shopping demeanor
A creative and a gifted shopper, a piscean is able to see past labels,
price-tags, zeroing in on the potential of a purchase. The fish
loves scurrying about town, visiting vintage stores, markets and
shops, until he has unearthed another great prize. A piscean especially
enjoys shopping for the home and is forever rescuing retro lamps
and couches to re-do, re-cover and revamp them into a completely
stylish and unique piece.
A word of caution for every piscean: Avoid impulsive purchases.
Piscean consumer would like to shop for ...
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Untitled Document
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Features: |
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Interviews: |
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| First Account |
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Fact
of the matter |
 SPREADING
WINGS
Vipin Kapoor,
Director, Kapsons Group, elaborates on Kapsons success story
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 POTTER
AT YOUR DOORSTEP
Pawan Jain,
Chairman and MD, Safeexpress Pvt. Ltd, elaborates on the distribution
process
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| ...more
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...more
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| An Insight |
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An Insight |
 CASHING
IN ON HIGHWAY RETAIL
Kulbhushan Goyal,
MD, Amarnath Aggarwal Investments Pvt. Ltd, speaks about the potential
that highway retailing offers.
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 STRAIGHT
FROM THE HEART
Satish Puranam,
Business Manager- Excalibur, Arvind brands Limited, elaborates on
his experiences in the retail sector |
| ..more |
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..more |
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