4 Key Reasons to Drive Growth in Restaurant Biz

The restaurant industry has undergone significant changes in the past ten years, mainly because of new technology and shifting guest preferences. Customers now want their food quickly, with options for delivery, takeout, or dining in. They also expect their meals to accommodate their dietary needs while still tasting great.

Technology plays a great role

These changes have come about alongside the rise of technology, forcing restaurants to adapt in order to keep up. While many restaurants have integrated technology into their operations, there is still room for growth.

To meet the evolving needs of customers and improve efficiency, restaurant owners should invest in new technology to stay current with industry trends. By doing so, they can focus on what they do best: creating delicious dishes and providing memorable dining experiences.

“Being a chef, we have to learn a lot of things like ever-revolving technology. As we see more and more restaurants opening up in Sector 35, Chandigarh, the area is developing as well. The offering has to be different, the concept has to be different and we have to be constantly evolved, because what you do 6 months down the line, somebody is copying the same. So, technology is a vital part. AI has been popular since past 6 months but there were brands that have adopted it long back where they replaced servers with robots and so on,” shared Chef Kunal Kapur, Restaurateur and Chef who is on expansion spree with his restaurant chain Pincode, that’s opening in Mohali this October. “We have a store in Dubai, next we are planning in Abu Dhabi, and in Goa. So, it’s a multi-chain of restaurants,” he added.

Going back to the Roots

Talking about how her entrepreneur journey started, Kiran Dhillon, Co-Owner, Rang Punjab said, “We have a restaurant called Rang Punjab in Amritsar near Golden Temple in a Heritage building. It is a beautiful building built in 1860's by the Britishers. When we were traveling to Amritsar, we realised there were no proper place to sit or eat. Although, ‘Amritsar’ being one of the hub of food, there are marvelous food being available on those streets and dhabas. What we realized was that by the time you finish visiting Golden temple which takes around 4 hour is tiring. If we have to relax and have food, there was nothing. And it has to be hygienic and clean. So, North Indian food is broadly considered as Punjabi Food, but it's beyond that. So, we conceptualized the restaurant, keeping the same in mind.”

With personalization in mind she is serving the food that has resemblance to a farmer’s restaurant.

It’s All about Passion

“Restauranting is a business which you either believe in or do out of passion. It's a dynamic business. I am from a farmer background. We have been in market for 18 years. The passion is required to survive in the market. Currently, we are operating 18 stores in India. We are going to add 7 more stores in next 1.5 years. We have our international expansion in Dubai by end of this year. If a company has to survive for more than 20 years, it's about passion, people, accepting more challenges and technology. To keep the brand alive, we need all these factors,” pointed Inderjeet Singh Banga, Promoter, Pirates of Grill.

Driven by Convenience

Sharing his insights on his journey, Amandeep Singh, Director, Giani’s said, “Firstly, Every Customers have their own preferences and they want convenience. We had started the business in 1956, with just one store in Chandni Chowk, Old Delhi and currently we have 300 plus stores. Few years back, we opened another brand in the name of 'The Waffle Company.' So, for that we have 100 plus stores now. We had also launched another brand for frozen yoghurt and churros in the name of 'Go Fro' and we are currently expanding the same. In all these years, we have focused on being customer-centric and listening to their feedback.”