Allied Blenders and Distillers Launches Zoya Special Batch Gin in Mumbai

Allied Blenders and Distillers Limited (ABDL), India's third-largest IMFL company by annual sales volumes from Fiscal 2014 to Fiscal 2022, has introduced Zoya Special Batch Premium Gin ("Zoya") to the Mumbai market. This follows its initial launch in Gurgaon, marking Zoya's entry into Maharashtra. Zoya is crafted from 100 percent grain and natural spirits, incorporating juniper and 12 botanicals for a fresh and distinctive finish.

This launch reflects ABDL's strategy to enhance its portfolio with premium offerings and expand its distribution in the premium segment. Recently, Zoya has earned recognition, winning the "Campaign Innovator of the Year" award at Icons of Gin India 2024 and the "New Product of the Year" award at Ambrosia Awards INDSPIRIT 2024.

Alok Gupta, Managing Director of ABDL stated, "We are thrilled to bring our Zoya gin to Maharashtra. We are committed to excellence and innovation as we continuously elevate the consumer experience.”

Zoya Special Batch Premium Gin, priced at Rs 2200 for a 750ml bottle, will be available at top hotels, restaurants, and liquor retail stores across Maharashtra, offering consumers a taste of its craftsmanship.