I Say Organic, bridges the gap between farmers and customers
I Say Organic, bridges the gap between farmers and customers

I Say Organic, a homegrown brand for organic perishable and non-perishable goods, have entered Gurgaon with the launch of their first store at South Point Mall, Golf Course Road in Gurgaon.

Located in South Point Mall with an area of 400 sq. ft. the store offers an array of organic goods inclusive of fruits, vegetables, grains, millets, flours, lentils, spices, rice, oils, ghee, dry fruits, sweeteners, tea, coffee and breads. 

The team of farmers the brand has partnered with first delivers the produce every morning, this produce is further manually sorted and cleaned by skilled labor and then delivered to the customers on the same day the order is placed making it convenient and consumer friendly.

Ashmeet Kapoor, Founder and CEO, I Say Organic, said, "We are thrilled to launch our store in South Point Mall and make Gurgaon a healthier place. We see immense potential in the city as its home to a large number of well educated, environment and health conscious families, with whom organic resonated on many levels. In a youthful country like India, it is essential to educate everyone about the benefits of investing in organic produce to build a healthier country. At I Say Organic, we believe in giving our customers access to organic, authentic and healthy food at all times. We have already introduced a small range of products under the categories of condiments, spreads, fresh dips, breakfast cereals, snacks and dairy products and plan to expand that even further."

In a span of just 5 years, the brand has managed to establish a network of over 1000 farmers providing 200 products – the largest and most authentic portfolio in the organic category.

The brand claims that it directly links the farmers to their customers making organic produce affordable to everyone.

 
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Ready To Cook brand Fingerlix gets 45 crore fund from Accel Partners
Ready To Cook brand Fingerlix gets 45 crore fund from Accel Partners
 

Fingerlix, brand of Ready to cook food has raised 45 crore in its third institutional round of funding from accel partners. Fingerlix will use the capital raised to enter cities beyond Mumbai, Pune, and NCR where it is currently present. The company is looking to expand to Bangalore, Hyderabad Chennai and NCR.

Shree Bharambe, CEO of Fingerlix said "We have one kitchen in Mumbai, which covers the supply for Mumbai and Pune, another is coming up in Delhi and we will also have one in the south. Our sense is that the three facilities will cover the volume for all our cities going forward. This is part of Fingerlix's strategy to expand to the top 10 Indian cities and international markets over the long term. We expect to be active in the new cities in the next six months. Our Rs 500 crore in respiration is to get to` venues by 2021. It's a huge category with a huge opportunity.”

Known for its bets in the consumer internet space including Flipkart, BookMyShow, BlueStone among others, Accel Partners has been increasingly looking at plays in the consumer goods and FMCG space.

Prashanth Prakash, partner at Accel India said "We have been looking at this category (of food) for sometime but for a slightly differentiated play. There are intellectual properties being built at Fingerlix that enable delivery of ready-to-cook foods with longer shelf lives even while maintaining quality and taste. The underlined product market fit is quite disruptive here as far as we are concerned.”

The company clocks sales of about 6,000 units per day, touching over Rs 12 crore in annual revenues.

 

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