Tresvant will lead Taco Bell into a new age of transformative global marketing, spearheading boundary-pushing, multi-dimensional efforts that drive culture, initiate change and create impact.
This marks the first year for the 'NBA Comebacks' promotion as Taco Bell parts from its well-known 'Steal A Game, Steal A Taco' promotion, which first launched in 2016.
Yum!’s climate change strategy will focus primarily on emission reductions at its more than 50,000 corporate and franchise restaurants and throughout its supply chain.
Post joining, Johnson will oversee Yum! Brands’ global technology strategy, working with its three brands to improve mobile, online, delivery and restaurant operations.