The Blue Tokai Coffee Opens 1st Outlet in Hiroo, Japan

After taking the entire country on an unparalleled coffee journey and putting Indian specialty coffee on the global map, Blue Tokai Coffee Roasters, India’s one of the largest specialty coffee brand, has opened its first store in Japan.

Located in Hiroo, Tokyo, this is the company’s first store outside India.

“We’re thrilled to announce the opening of our first café in Hiroo, Tokyo, where you can now enjoy authentic Indian speciality coffee,” read the Instagram page of The Blue Tokai Coffee.

The menu is carefully curated, featuring local favourites like filter brews, espresso-based beverages crafted with our House Blend and a selection of locally sourced bakes,” it added.

Earlier, this March, the brand opened its door to its 100th café in the country.

For Blue Tokai, while it started as a small roastery experience centre in the lesser-known neighbourhood in Said-ul-ajaib in Delhi, these cafés have proved to be an instrumental channel in shaping India’s coffee preferences across demographics. The brand has witnessed a 2x growth in its café presence since FY23, mirroring the ever-increasing demand for specialty coffee - a segment popularised by Blue Tokai’s inception in 2013.  

Currently, the brand is home to 4 roasteries, 100 physical outlets across major Indian cities and regions including Delhi NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Chandigarh, Mohali and Pune, as well as international operations in Japan. In addition to these, Blue Tokai has also partnered with the country's marquee retail outlets, luxury hotels & restaurants, top corporates and co-working spaces amongst others.