Tilaknagar Industries Unveils Green Apple Flavour in Mansion House Flandy Range

Tilaknagar Industries Limited, a leading manufacturer of Indian-Made Foreign Liquor (IMFL), has announced the launch of a new Green Apple flavor under its Mansion House Flandy premium flavored brandy range. The new flavor is initially available in Telangana.

Amit Dahanukar, Chairman and Managing Director of Tilaknagar Industries said, “Our Mansion House Premium Flavoured Brandy is a category-first innovation. It has been well-received across markets and its saliency, as a percentage of Mansion House Brandy in relevant states, has grown significantly. The launch of the all-new Green Apple flavour is a testimony to Flandy’s strong performance since its introduction in FY23 and is in line with our plans to further enhance our premium Brandy portfolio while strengthening our regional foothold.”

Tilaknagar Industries has experienced a positive response to its Flandy range in Telangana, contributing to the company's rise to become the fourth-largest IMFL player and the third-largest IMFL Prestige and Above (P&A) player in the state in FY24.

Previously, Tilaknagar Industries launched the Mansion House Flandy range in Orange, Cherry, and Peach flavors. Telangana is a significant market for IMFL, with one of the highest Prestige and Above segment saliencies across the IMFL industry in India, exceeding 50 percent. The Brandy P&A segment in Telangana grew by 18 percent in FY24, compared to nearly 8 percent growth in the overall IMFL P&A segment over the same period. Green Apple is the largest-selling flavor in the flavoured spirits category in the state, offering a substantial opportunity for the brand to increase its market share.

Ahmed Rahimtoola, CMO of Tilaknagar Industries stated, “We are first-movers in the premium flavored Brandy category in India. The rising demand for flavored drinks and the prevalent cocktail culture trend gives Tilaknagar Industries a competitive advantage across markets. The new Green Apple variant of Mansion House Flandy is another step by TI to enrich consumer experience and drive growth.”

The Mansion House Flandy range combines natural fruit flavors, with the latest offering infused with sweet green apple essence and complemented by oaky undertones, providing a rich palate experience for consumers.

In the financial year ending March 2024, Tilaknagar Industries’ volumes grew 16 percent year-on-year, compared to the overall IMFL industry growth of 2-3 percent for the same period, making it the fastest-growing IMFL company in India for the second consecutive year.

India remains one of the largest markets for brandy globally, with brandy being the second-largest product category within IMFL, accounting for over 20 percent of the industry by volume. The premium brandy industry in India is expected to continue expanding its market share within the overall Prestige and Above IMFL segment.