What is Fast Fashion in Retail? Explained

Fast fashion is a retail strategy characterized by quickly producing and delivering inexpensive, trendy clothing to meet consumer demands for current styles. Retailers in the fast fashion sector rapidly design, manufacture, and distribute clothing at affordable prices, responding swiftly to fashion trends. This approach often involves frequent product turnover, short production cycles, and a focus on cost efficiency. While fast fashion enables retailers to stay on top of the latest trends, it has raised concerns about sustainability and ethical practices in the fashion industry.