What is Flash Sale in Retail? Explained

A flash sale in retail is a limited-time promotion where products are offered at significantly reduced prices, enticing customers with exclusive discounts. Typically lasting only a brief period, often a few hours, flash sales create a sense of urgency, driving impulse purchases and fostering customer engagement. This marketing strategy is widely employed in e-commerce and brick-and-mortar retail to boost sales, clear excess inventory, and generate buzz around the brand or product.