Greendot Health Foods, owning the popular nachos brand Cornitos, is planning to build a new manufacturing facility in the financial year 2019-20 as it expects significant pick-up for its products. Apart from this, the company is eyeing to touch the Rs 100-crore turnover mark by the end of the year on the back of product and distribution network expansion.
Vikram Agarwal, Managing Director, Greendot Health Foods, said, “Right now, we are evaluating options for the location of the new plant. Once the elections are over, we will check on the incentives the Central government and state governments would be giving and then make a final decision on where to make the investment.”
Besides a new plant, Greendot will further expand its manufacturing capacity from 300 tonnes of nachos every month to 500 tonnes in the Roorkee plant.
“Our plans to foray into tier-II and tier-III cities, to enter non-corn-based snacks category and launch a new range of snacks and more flavours of flagship nachos before Diwali this year will help us achieve the Rs 100 turnover-mark. I also feel the headwinds the industry faced in the form of demonetisation and GST (Goods and Services Tax) is over now. I am very optimistic about the future,” Agarwal added.
Apart from Nacho Crisps, Greendot sells salsa and cheese dips, roasted nuts like cashews, peanuts, almonds, salted pumpkin seeds, and other products.
Cornitos has unveiled its new product, Mélange Veggie Nacho Crisps. Keeping pace with the trend of healthy snacking, the product is made from natural vegetable extracts blended with corn masa and seasoned with Himalayan pink salt and roast garlic.
Priced at Rs 50, Mélange Veggie Nacho Crisps is available in 70g packs. It is a mix of Beetroot Nachos, Spinach Nachos and White Bean Nachos in a single pack.
Nacho Crisps gets special colour, flavour and health benefit with each vegetable, blended with corn masa.
Vikram Agarwal, Managing Director of Greendot Health Foods Pvt Ltd, said, ”The Melange Nacho Crisps range has been a great hit amongst our patrons for its unique taste, the health benefits of veggies, and of course, the appetising look.”
Veggie Nacho Crisps are created by the Mexican process of making stone-ground Masa using non-GMO (genetically-modified organism) corn. They are originally wedge-shaped, extra-thin, gluten-free and cooked in healthy corn oil.
Cornitos, the home-grown nacho brand, is aiming a turnover of Rs 200 crore in the next five years as it expands its product portfolio.
Vikram Agarwal, Managing Director, Greendot Health Foods Private Limited (Cornitos), stated, "The idea was to bring more and more healthier options to the consumers. Nachos are made of 100 per cent corn. The technology is brought from the United States, but the product is made in accordance with the Indian taste and pallet. The product is gluten-free and made with corn oil, which is very good for health."
Recently, Cornitos has launched newer versions of nachos, including quinoa, beetroot and spinach flavours. This has brought the total number of Cornitos’ variants to 14 flavours.
The Faridabad-based company has two manufacturing units in Roorkee and Uttarakhand.
"These two units have 2,000 tonnes of annual production capacity, and in the next five years, a turnover of Rs 200 crore is what we want to achieve. The additional products, including roasted nuts and seeds of pumpkin and sunflower, have also been added to the portfolio," Agarwal added.
India's leading nacho crisps brand and a product of Greendot Health Foods Pvt Ltd, Cornitos has launched On the Go nacho crisp and dip packs. Priced at Rs 60, the pack comes in an easy-to-peel off tray having separate compartments for nacho crisps and salsa dip.
The On the Go pack is available in two delectable flavours, including Peri Peri and Jalapeno.
Vikram Agarwal, Managing Director of Greendot Health Foods Pvt Ltd, said, "The On the Go range is a new launch from Cornitos catering to the on-the-go needs and convenience of our clientage. It is a perfect option while travelling or hanging out with friends. It will be soon available in retail, e-retail, modern trade stores, airlines and cafes."
Being a healthy snack, Cornitos Nacho crisps is gluten-free, made in corn oil, cholesterol-free and non-GMO (genetically-modified organism). The salsa dip is made with fresh tomatoes.
Cornitos brings to you the 'box of joy', themed specially crafted gourmet selection to enliven festivities. Cornitos has come with the range of Innovative yet unique gifting ideas. Cornitos Gift packs are for all health-conscious consumers; looking for value without categorization.
Nachos Fiesta and 9 Star Dip O' Treat gift pack adds a Mexican twist with exotic Nachos crisps and lip-smacking dips. Cornitos also introduces a diamond shaped 'party pack'.
Cornitos Pop N Crunch anytime and anywhere theme packs offers a unique combination of almonds, party mix, sunflower, pumpkin seeds, peanuts, almonds and coated green peas.
Cornitos has a wholesome range of Nacho Crisps, Dips, Nuts & Seeds, which is a perfect indulgence and gifting option. Cornitos strategy behind launching products during the festive season is to provide a platform for a captive audience that is ready to pick modern gift offerings which are unique and hold value proposition.
Cornitos Gift Packs ranges from Rs 240 to Rs 750. It is available at all leading retail outlets, and online on Bigbasket and Paytm Mall.
Cornitos, the flagship brand of GreenDot Health Foods Ltd has introduced Premium Roasted Cashew and California Almond, lightly salted nuts, reported by a Website.
The cashews and almonds are handpicked and processed through unique roasting technology for a uniform roast and a crunchy bite. They are packed in nitrogen flushed 170 calories pouches for special crunch and natural flavour.
Vikram Agarwal, director, GreenDot Health Foods Ltd, said during the launch, “The drastically growing Indian FMCG snack industry is making a transition with a fundamental shift in consumer dietary pattern. Snacking in India is not new. Snack foods have been under constant attack for excess of calorie, fat including trans fat, sugar, sodium, etc. in them. The much old Indian dry fruits and nuts industry which has been gaining demand ever since is on the rise. Considering this we have introduced king size roasted cashew and California almonds in 170 calorie packs that can provide day-long energy essential for active lifestyle and good health.”
Pop N Crunch range is the brand’s unique product category under healthy snacking after Nacho crisps. Currently the range has Coated Green Peas in two flavours, Wasabi and Hot & Spicy.
Cornitos commenced its entry into the branded Indian snack category with Nacho crisps and is now available in 10 flavours.
Although the price of Roasted Cashew 34 gram pack is Rs 50, the gift pack of six pouches costs Rs 300. The Roasted Almonds of 32 gram and gift pack of six pouches are available for Rs 50 and Rs 300 respectively.
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