The Best Badminton Brands in India for 2025: Smash Your Way to Victory
Badminton is more than just a sport in India—it’s a passion that unites players of all ages, from casual backyard enthusiasts to world-class athletes…
The Rise of Experience-Driven Retail: How Physical Stores Are Adapting to New Consumer Expectations
The Indian retail landscape is changing fast, with traditional stores repositioning into experience formats to match changing customer aspirations.…
Driving High-Tech Innovation: How AI-Enabled CPQ is Powering the Future of Personalized Sales
The high-tech industry has long been a beacon of innovation, driving advancements that redefine how businesses and consumers interact with technology…
The Role of AI in Enhancing Customer Experience in Consumer Durables
Consumer durables industries are getting aligned with Artificial Intelligence for enhanced customer experiences in today's fast and digitally…
Explore Upcoming Events And New Age Agendas
  • IREC 2025
    22-23 APRIL 2025, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce (IReC ) has seen many years of growth, evolution and transition.

  • D2C India 2025
    22-23 APRIL 2025, Hotel Sheraton Grand, Bengaluru
    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2025. D2C brands are transforming and modifying consumer experiences and disrupting the industry by building solid customer relationships.
  • Startup Summit 2025
    17 May 2025, YASHOBHOOMI, India International Convention and Expo Centre, Delhi
    Starting a Business Whether you are a start-up business, a budding entrepreneur, a solo business, a small business, or working in someone else’s business, Start-up Summit is a premier forum and will cover both selecting, mentoring, and accelerating the most high-impact business opportunities.
  • Franchise India 2025 Delhi
    17-18 May 2025, YASHOBHOOMI, India International Convention and Expo Centre, Delhi

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

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8 Best Premium Gin Brands in India for a Luxe Sip Experience
Gin is winning hearts in India. Its unique flavors and smooth textures make it a favorite drink. Premium gin brands bring more than just taste—they…
Maintaining Product Quality and Standardization amidst Competition
In these hypercompetitive times, product quality is the defining factor that makes or breaks brands. In essence, product quality denotes the…
How Can Malls Create Immersive Shopping Experiences to Build Customer Engagement?
In today’s competitive retail environment, malls have to be more than merely a house for shopping. In an integrated online shopping world, consumers…
Top 7 Green Tea Brands in India—Sip Your Way to Health
Green tea is slowly but steadily becoming popular in India because of the great benefits that comes along with it. Categorized under products that…
A Steady Rise in Healthier Celebrations
As health and wellness take center stage in today’s world, even traditional festival celebrations are being redefined. Festivals, once synonymous…
Top 10 Shirt Brands in India: Leading the Market
Shirts are more than just garments; they are statements of style, personality, and sophistication. In India, where fashion is a vibrant tapestry of…
Over 63% of Women in Bharat Dream of Starting Their Own Business!
Did you know that over 63 percent of women in India aspired to be entrepreneurs and were therefore willing to take credit? A recent report shed light…
Technology - A Key Factor in Reshaping the Retail Landscape and Enhancing Customer Experience
The COVID-19 pandemic spurred businesses to rethink traditional practices across industries and hence, companies rapidly adopted digital solutions to…
The Importance of Yarn Testing: Ensuring Consistent Quality and Defect Prevention in Woven Fabrics
Yarn testing stands as an indispensable step within the textile manufacturing process, guaranteeing the quality and performance of yarn. By…
How can Premium brands cater to India's price-savvy consumers?
In a country as diverse and vibrant as India, the consumer landscape is constantly evolving. With a burgeoning middle class and increasing purchasing…
Tapping into history to create brands of tomorrow
Generations pass and mindsets vary, especially in business because of technological advancement. Doing away with dated techniques whilst…
Reviving the Past, Shaping the Future: The Gothic Subculture's Enduring Influence on Fashion
Fashion has forever been captivated by the interplay of light and shadow, constantly seeking inspiration from diverse subcultures that challenge…
Paint Men’s Wardrobe Pink
Pink has always been associated with female fashion. Gradually, the stereotype has broken and colored the men’s wardrobe pink. Many Bollywood…
O3+ Redefining Skincare with Legacy Services for Consumers
A lot has gone behind building the reputation of O3+ as a top professional skincare brand. It’s one of the few homegrown Indian brands that picked up…
Bergner Innovates Kitchenware Space with Sustainable New Product Range
Globally renowned kitchenware brand Bergner took the ‘Healthy. Autonomous, and Hassle-free’ step with the launch of the state-of-the-art MasterPRO…
50 pc Indian Shoppers Pre-Plan Online Grocery Orders
More than 50 percent of Indian shoppers who purchase groceries online place orders that are planned in advance, including ordering monthly or weekly…
Most Indians Chose Indoors Over Outdoors for NYE 2023 Celebrations: Zepto
New Year's Eve 2023 witnessed parties coming home, going by the order history from the last day of the year in comparison to a usual day. India thus…
Indians Still Prefer to Visit Offline Stores Before Buying Smartphones
Despite a spurt in online shopping, Indian consumers will still go to physical stores in 2023 for their smartphone purchases, as touch and feel…
650 pc Rise in UPI Transactions Witnessed at Semi-Urban and Rural Stores
There has been a growth of 25 percent and 14 percent in value and volume respectively, in assisted financial transactions across semi-urban and rural…
34 pc Indian Consumers Notice In-Store Promotional Offers
While spends across health products have improved reflecting an increase of 3 percent from last month, sentiments, however, remain the same as last…
Nine-in-10 Millennials Prefer Mobile Ordering While Shopping Across APAC Markets
Shoppers are returning to shop in stores in similar numbers seen prior to the pandemic, further embracing self-serve habits as they increasingly use…
80 pc Indians Plan to Shop and Travel This Holiday Season
Over 80 percent of Indians are planning to celebrate the holiday season with family and look to spend the most on travel and shopping. According to…
E-commerce Firms Sale Reach Rs 76,000 cr, Grew 25 pc YoY During Festive Season
E-commerce platforms sold goods worth Rs 76,000 crore during the festive season sale in October, registering about 25 percent year-on-year growth.…
What 5 Pillars of Assurance are Indian Households Looking for When Buying Snacks
India’s snacking patterns are ever-evolving. The roles played by main course meals vs snacks are reaching the point of intersection. The Indian…
86 pc Prefer to Buy Groceries From Local ‘Kirana’ Stores
Spends across discretionary products increased for 11 percent of the families, demarcating the highest in the last five months. Moreover, local…
78 pc Consumers Shop More Online Than Before the Pandemic
Diwali, the festival of lights, being one of the most celebrated occasions in India, provides the most opportune time for businesses to increase…
Why Consumers are Looking Beyond the ‘Traditional’ Gifts This Festive Season
Gifting is a universal phenomenon – a part of many cultures and societies since the beginning of time. It signifies celebration, and joyousness and…
Hybrid Shopping to Grow 1.3X this Festive Season
With fintech apps witnessing over a 100 percent increase in app installs and approximately 80 percent in engagement due to the convenience of making…
Nearly 60 pc of Indian Consumers Won’t Shop Online This Festive Season
Anticipated delivery delays and returns headaches are causing nearly 60 percent of consumers not to shop online this festive season. India’s festive…
Product Reviews and Secure Payments Drive Online Consumer Trust for D2C Brands
More than 70 percent of consumers shop from D2C brands because of a favorable user experience. The latest survey by Instamojo outlines various trust…
E-commerce Firms Clock Rs 40,000 cr Sale in Festive Season Sale
E-commerce firms are estimated to have registered a 27 percent development, clocking sales worth Rs 40,000 crore, during the recently concluded seven…
India Wants to Connect With a Business The Way They Chat with Family and Friends
India wants to connect with a business the same way they chat with their friends and family, 86 percent of adults message a business at least once a…
78 pc Consumers Plan to Shop from Retail Stores near Home This Festive Season
Sentiments have improved across 1 out of 5 relevant sub-indices that is, spends across discretionary products. Prompting discretionary spends, 44…
Over 56 pc of Indian shoppers Do Not Get Frequent Updates About the Products They Like
In 2020, India had the world’s second-largest internet population, clocking over 749 million internet users. Of these 99.3 percent (744 million)…
India Witnesses Rs 24,500 Cr Worth Online Festive Sales in 4 days
E-commerce platforms in India have clocked over Rs 24,500 crore (nearly $3.5 billion) in the first four days of the festive sales that began on…
Maternity Wear Gets Increasingly Popular Amongst Indian women
76 percent of Indian mothers believe that one should invest in maternity wear. Despite the recognition of its practicality, more than half of the…
Nearly 65 pc Households Plan To Spend During This Festive Season
Nearly 65 percent of households across the country plan to spend during the current festive season, while 35 percent will refrain from doing so. The…
Demand for Electronics and Consumer Durable Brands Increase in Tier II Cities This Festive Season
Demand for branded consumer durables and electronic items in Tier II towns and cities soared and is now 2X of that in Tier I cities, with Apple…
67 pc Indian Consumers Increase their Budgets for Festive Season Shopping
With the return to normalcy becoming a closer reality, consumers across the country are expected to scale their festive shopping budgets this year.…
Demand for Small Home Appliances Increase by 25 pc in H1 of 2022
The small home appliances segment, which includes Water Purifiers, Vacuum Cleaners, Juicer Mixer & Grinders, Microwave, and others, is witnessing…
1 in 2 in Indians Intends to Spend More This Festive Season
The consumers in India are prepared to spend significantly during the upcoming festive season, with every 1 in 2 willing to spend more this year than…
Health and Well-Being an Essential Spend Category According to Consumers
Despite financial uncertainty, consumers are not willing to reduce the amount they spend on health and well-being. Even in the face of widespread…
Plant-Based Meat Market to Reach Rs 3,500 crore by 2026
Indian plant-based meat market currently in its nascent stage has already established its position in the market. Even though the market is still…
Standing at $3.4 Bn, Market for Ice Cream to Reach $5.4 Bn by FY 25
Summer or Monsoon, the Ice cream market is hot and soaring. Unlike the ever-changing weather conditions, the Ice cream industry is constantly…
35 pc Consumers Likely to Increase their Spend this Diwali
With digital likely to play a key role among 75 percent of all consumer journeys this festive season, it is becoming more complex and non-linear.…
How D2C has Given a Boost to the Feminine Hygiene Care Brands
Direct-To-Consumer (D2C) brands are businesses that straightforwardly reach the end customer through a combination of their own online and offline…
8 Customer Experience Mistakes Brands Make
Businesses today invest heavily in sales and marketing initiatives and enjoy great success. However, such an approach inevitably falls short of…
How Rapid Digital Evolution Is Leading To Personalized On-demand Consumption
Consumption behavior is leading to a change in the buying pattern significantly with e-commerce becoming a major channel. In the FMCG sector,…
Why Brands and Businesses Need To Engage Customer In Newer, Deeper Ways
Despite Diwali 2021 is certain to accelerate the return to normalcy but it won’t be a solution-for-all, given the rising inflation and waning income…
How Brands Can Engage Shoppers on The Retail Floor
The retail industry in the past decade has not only faced exponential growth but also tough competition from online stores. The personnel on the…
Impact of COVID on the Alco-Beverage Industry
The alcoholic beverage industry and its offerings have long been linked with social gatherings, parties, and occasions. The COVID-19 lockdown, which…