India Poised to Become 4th Largest Global Beauty Market with $40 Bn Valuation by 2030
India’s Beauty and Personal Care (BPC) market is projected to nearly double to approximately $40 billion by 2030. While the category is expected to…
Best Skincare Brands to Check Out This Winter
Winter skincare conversations usually start the same way: “Why does my skin feel tight already?” or “Nothing is absorbing properly.” And honestly,…
Best 8 Cosmetics Brands Trending on Instagram and Quick Commerce
When you scroll through Instagram these days, it feels like every second reel features a new lipstick shade or glow hack—and honestly, we’re not…
Top 7 Best Hair Serum Brands for Women Driving Growth in India’s Beauty Retail
We’ve all had that moment — standing in front of the mirror, hair doing its own thing, and you’re just like, “Okay, this needs help.” Enter hair…
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How Clean Skincare Brands Are Redefining India’s Beauty Market
The Indian skincare market is a battlefield, with brands competing for consumer attention by launching products with big claims almost every day.…
Nykaa Closes FY25 with Rs 15,600 Cr GMV, Expands Omnichannel Footprint with 250 Stores and Hyperlocal ‘Nykaa Now’
India is on a transformational economic journey, with projections placing the country as the world’s third-largest economy by FY30, with a GDP…
BPC brands ride quick commerce wave to scale faster
Once considered a go-to channel for groceries, quick commerce has rapidly evolved to cater to a wide range of consumer needs. With the growing demand…
$1 Billion for rhode: How Hailey Bieber Just Changed the Celebrity Brand Game
When e.l.f. Beauty announced its plan to acquire Hailey Bieber’s skincare label rhode for $1 billion, it wasn’t just a headline-grabbing deal — it…
Top Summer Body Essentials You Must Have
Summer is here, bringing sunshine, vacations, and longer days! But along with the fun, the heat, humidity, and sun exposure can make your skin oily,…
Best Eyeshadow Palettes in India for Stunning Eye Looks
Looking for the perfect eyeshadow palette? Whether you prefer bold colors or natural tones, the right palette can elevate your eye makeup…
The Best Vegan Skincare Brands in India for Guilt-Free Radiance
Skincare is no longer just about glowing skin. It's about making mindful choices for yourself and the planet. Vegan skincare, which avoids animal-…
Unlocking Gen AI’s $10 Billion Potential: Are Beauty Brands Ready to Scale?
Beauty is no longer just in the eye of the beholder; it's now in the hands of gen AI innovators. With the potential to inject an astounding $9–10…
8 Best Body Wash Brands in India for Luxurious Skincare
A refreshing shower can lift your mood instantly. The right body wash can make it even more enjoyable. In India, there are many options for every…
Nykaa Fashion Delivers in 3 Hours – Blazers Faster Than Pizza!
From late-night shopping binges to the explosive rise of K-beauty, and a revolution in fashion choices, the trends that have taken over the Indian…
7 Best Herbal Shampoo Brands in India (2025)
Herbal shampoos are now a favorite for many in India. They are natural, free from harsh chemicals, and gentle on hair. These shampoos use ingredients…
8 Best Mascara Brands in India You Must Try
Mascara works wonders, transforming your lashes that instantly enhance your gaze. Whether you want volume, length, or curl, the right mascara can do…
The Beauty Playbook 2024: Trends, Triumphs, and Game-Changers Shaping the BPC Industry
The Beauty and Personal Care (BPC) industry in 2024 has witnessed a dramatic transformation driven by sustainability, personalization, and digital…
Color, Care, Conquer: How HRIPL is Shaping Bharat’s Beauty Future
When you think of hair color or care in India, there’s a high chance you’re picturing one of Hygienic Research Institute Pvt. Ltd.’s (HRIPL) iconic…
8 Best Nail Polish Brands in India You Need to Try
A perfect manicure isn’t complete without stunning nail polish. Whether you love bold, vibrant colors or soft, pastel shades, the right nail polish…
India's BPC Market Set for 8 pc CAGR Growth in Four Years
The Indian Beauty and Personal Care (BPC) market is on an exhilarating growth trajectory, reflecting the diverse and evolving preferences of the…
Top 7 Vegan Lipstick Brands in India: Discover Eco-Friendly Beauty
There is an emerging market in vegan products, including vegan beauty products, in India. Consumers are increasingly interested in products with no…
Top 7 Face Wash Brands in India for all Skin Types
Skincare is should a ritual in this dirt and polluted environment. Taking care of our face skin is also necessary to remove debris and other unwanted…
10 Best Skincare Brands in India for Glowing Skin
Skincare is not only about beauty and glamour; it’s about the health of the important organs of your body. Over time, pollution reduces the skin's…
India's $21 Bn Beauty & Personal Care Market Poised for 11 pc Growth in 5 Yrs
India’s beauty industry, now the world’s fourth-largest, is undergoing a significant transformation, driven by rapid changes in consumer preferences…
K-Beauty Goes Mainstream: How Laneige’s Retail Launch at Sephora India is a Game-Changer
Hydration fans, brace yourselves; Laneige, the iconic Korean skincare brand that’s taken the world by storm, has landed at Sephora India. The brand…
How Amazon India is Bringing International Beauty Brands to Every Pin Code
India’s beauty market is a burgeoning arena, forecasted to reach a staggering $46 billion in the coming years. International brands are keenly eyeing…
Why Indian D2C Beauty Brands Are Thriving: 3 Key Factors Driving Success
In recent years, the direct-to-consumer (D2C) beauty market has witnessed an unprecedented surge in growth, dispelling any notions of market…
D2C Impact on Natural Skincare Sales: Exploring How Direct-To-Consumer Models Affect The Sales Of Natural Skincare, Emphasising Engagement
In the ever-changing landscape of the skincare industry, the rise of Direct-to-Consumer (D2C) models has been a transformative force, reshaping the…
How The Body Shop India Shines Amidst Global Restructuring
Last week, the Directors of The Body Shop International Limited appointed Tony Wright, Geoff Rowley, and Alastair Massey from the business advisory…
Honasa Consumer Soars: 33 pc Revenue Growth & 14X YoY Surge in Net Profit in H1 FY24
Honasa Consumer Ltd., a dynamic force in the Beauty and Personal Care (BPC) industry, has recently unveiled its stellar financial results for Q2 and…
{Stores of the Future} Mamaearth Redefines Beauty Retail with Seamless In-Store & Online Integration for Personalized Shopping Experiences
Mamaearth currently operates 85 stores, primarily in metros and Tier I markets in India, and all are company-owned stores. The brand understands the…
{D2C 100} How T.A.C is Bridging Ayurveda and the Aspirational Middle Class
T.A.C (The Ayurveda Company) was incorporated in 2021 with a clear vision to tap into the immense opportunity presented by the Ayurvedic market in…
How Retail Beauty Brands are Innovating Themselves Through Technology
The boost in technology over the last few years has been phenomenal from health care to sports to retail beauty brands, every sector has embraced…
Personal Care Industry is Undergoing a Transition, Next 10 Years will be Disruptively Innovative
The beauty and personal care industry driven by a demand for cosmetics and skin care products is undergoing radical change. The industry has been…
How Recode’s Rejection in Shark Tank Worked in Favor of its Growth
Recode is a brand that sells makeup products and cosmetics and has a pan-India presence across more than 250 shops in India. The brand sells its…
How Personal Care Industry is Going to be Disruptively Innovative in the Next 10 Years
The beauty and personal care industry driven by a demand for cosmetics and skin care products is undergoing radical change. The industry has been…
Why WOW Skin Science is Betting Big on the Offline Retail Market
Launched in 2015, the direct-to-consumer (D2C) company WOW Skin Science is making a name for itself in the beauty and personal care space. The brand…
{D2C 100} mCaffeine: Ruling with Caffeine-Infused Beauty Products
Started in 2015, mCaffeine is the first homegrown start-up to create caffeine-infused personal care products for a premium millennial…
{D2C 100} Zlade: Manscaping Masters
Founded by Suraj Chaudhari, Mihir Vaidya, and Harish Amritkar, Zlade aims to make premium quality razors and blades affordable and accessible across…
{D2C 100} Pilgrim: Making Mark in Beauty Market
With exotic ingredients ranging from Volcanic Lava Ash from Jeju Islands, Korea, to Red Vine from Bordeaux, France, Pilgrim brings consumers beauty…
{D2C 100} Vedix: A Natural, Customized Approach
Starting in 2018, Vedix offers customized Ayurvedic hair and skin care products. Over a short span of time, the brand has connected with more than 10…
How Content-to-Commerce Strategy is Beautifying the Future of The Good Glamm Group
The Good Glamm Group became the first beauty unicorn in South Asia in November last year. It acquired 10 companies and raised $250 million last…
{D2C 100} Mamaearth: Building ‘House of Brands’
Started in 2016, Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, The Derma Co., Ayuga, and Aqualogica, is a house of brands…
How Bright is the Future of Clean Beauty Brands in India
By now, it’s common knowledge that our planet is facing the consequences of nearly 50 years of industrialization, deforestation, and decisions…
Beauty & Personal Care Continue to Drive India's E-Commerce Growth
Ecommerce sales volume grew 69.4 percent in FY22 compared to 44 percent in FY21, according to a report by Unicommerce in collaboration…
How And Why Demand For The Beauty Business Is Growing In Tier II And Beyond
Salons and spas have seen rapid growth over the last couple of years. Whether it’s in the form of beauty products or services, the demand for it has…
Beauty Trends Shifting to Cater to the Conscious Consumer
With an increase in the awareness of consumers, there has been a drastic change in people’s buying behavior for skincare products. Skincare routine…
How Omnichannel Brand The Body Shop Has Been Able To Increase Online Revenue By 30 pc
Given the rise of online channels of shopping and increased competition in the same, the brands are trying to figure out and solidify the right…
  • By - Navneel
  • / 6 MIN READ
How VLCC Has Been Able To Grow Consistently In The Highly Competitive Market
In the increasingly competitive field of beauty and personal care (BPC), 30-year old brand VLCC has been able to continuously hold a significant…
  • By - Navneel
  • / 9 MIN READ
K-Beauty Regimes Drive ~30 pc Sales from North East India: Pilgrim
Homegrown D2C beauty and personal care brand, Pilgrim, which makes borderless beauty experiences accessible and affordable, revealed interesting…
What A Beauty! 5 D2C Beauty & Skincare Brands Driving the Segment & Investors' Interest with Ease
The year of the pandemic has had a drastic impact on the overall beauty and skincare industry and rightly so, the year 2020 was not even close to…
The Future of Beauty and Personal Care Industry
Up from $483 billion in 2020 to $511 billion in 2021 and with an annual compounded growth rate of 4.75 percent worldwide, the beauty and personal…
Why International Brands are Preferred over Homegrown Brands for Skincare Needs in India
Over the past few years, international brands have become significant contributors to the Indian market. Owing to a ‘globalized lifestyle’, the…
Global Skincare Sales Set to Reach US$ 181 bn by 2025
The global beauty and personal care market is expected to rebound in 2021, with a 3 percent growth largely driven by the Asia Pacific. In its latest…
Vegan Cosmetics Industry: A Growing Industry Boomed by Digital Transformation
Veganism is a growing concept in the world that has caused a shift in our lifestyle, and for all good reasons. Today, there is a growing sense of…
How E-commerce is Helping the Personal Care Industry Flourish
Current headlines that retail deals shrank in March for the consecutive month were a bleak token of how the Great Recession has destroyed…
How D2C Personal Care Brands Are Personalizing Products to Win Consumers?
The cosmetic industry has always promoted a very homogenous idea of beauty, marketing a standard product to very different customers. Most of the…
FMCG and Personal Care Brands Going D2C Way to Strengthen Consumer Relationship?
E-commerce has emerged as the Indian retail ecosystem’s backbone last year when the world was hit by one of the worst pandemics ever witnessed. As we…
The Future of Beauty Retail in the Post-Covid World
The global beauty industry generates $500 billion in sales a year and e-commerce is now a part of our daily lives. In most major beauty-industry…
What the future of personal care industry will look like?
The personal care industry is itself undergoing a makeover. The evergreen segment has witnessed many high-profile acquisitions last year. Thanks to…
The 'Ever Glowing' Beauty & Personal Care Market Set For An Exponential Growth
We are very well aware about the phrase “Beauty lies in the eyes of the beholder”; however, there is no harm in making it even better and more so,…