Sleep solutions brand Duroflex has taken a major leap in its digital transformation journey by partnering with Unicommerce, an e-commerce enablement…
The intersection of physical and digital retail is no longer a futuristic concept; it's our daily reality. It is quite evident how this profound…
In mid 2024, the Government of India launched the ‘All India Initiative on Creative Economy’ (AIICE), emphasizing the significance of India’s…
In today’s rapidly evolving retail landscape, the boundaries between online and offline shopping are becoming increasingly blurred. Enter the era of…
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The Future of Phygital Retail: Trends to Watch in the Coming Years
In today’s rapidly evolving retail landscape, the boundaries between online and…
The global retail and e-commerce sector has witnessed radical changes in the past few years. According to the Indian Brand Equity Foundation (IBEF),…
The organized sector of Indian retailing is evolving rapidly with new entrants, which span fashion and apparel, beauty, electronics, and furniture.…
The recent global pandemic has affected everyone irrespective of economic background, geographical location, or social well-being. Human beings are…
India’s online fashion market is set for a boom period, thanks to a young demographic and strong economic growth –so it is essential that e-…
Off late, the retail industryhas witnessed a change in shopping patterns and consumer behaviour that has compelled the traditional retailers to…
Digital retail has redefined the very concept of retail by leading to a paradigm shift and influencing consumer behaviour. It has encouraged…
From the age of barter system, the consumers have travelled to the times of plastic money and virtual wallets (m-wallet, e-wallet). Given the…
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