How Homegrown Ethnic Wear Brands Are Winning with Craft and Innovation
India’s ethnic wear market has entered a defining phase. Once dominated by traditional family-run boutiques and legacy craft houses, the category is…
Top 10 Women’s Kurti Brands in India 
Kurtis are a must-have item in the closet of every Indian woman. Available in a variety of colors, patterns, and designs, they can be styled for…
Lakshita Sets Sights on Global Expansion with Plans for Overseas Stores by 2025
In the rapidly evolving landscape of Indian fashion, Lakshita has emerged as a brand synonymous with elegance and versatility. Over the past two…
The Role of Social Media in Revolutionizing Ethnic Fashion Trends for Millennials
In the digital age, social media has become a driving force behind fashion trends, reshaping how fashion is created, consumed, and celebrated. For…
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How Ethnic Wear Brands are Revolutionizing the Festive Wardrobe
As the festive season approaches, India’s fashion landscape is abuzz with excitement, with brands gearing up to meet the demands of shoppers who seek…
Impact of Pandemic on Ethnic Wear Industry in India
There is no denying that the Coronavirus pandemic has taken a toll on many industries, including the Indian ethnic wear industry. During the peak of…
Government taking measures to magnify handloom brands
The Indian handloom industry is an ancient and one of the earliest existing sectors in the country. It plays an important role in the…
5 Reasons that Propelled Fabindia to nab 1,000 cr Sale
As it goes without saying, India is still a market which is governed more by designs than brand names. Right from local boutiques to traditional and…
  • By - Sahil
  • / 6 MIN READ
Ekta Kapoor's TV fashion inspired clothing line exclusively on Snapdeal
One of India’s largest eCommerce giant Snapdeal has recently announced the lauch of television-turned-film producer, Ekta Kapoor’s fashion label ‘EK…