Top 5 Streetwear Brands in India
India’s streetwear scene has grown massively over the last decade. What started as a niche trend inspired by global hip-hop and skate culture has now…
Top Brands to Watch for Eid Gifting
Eid is more than just a celebration—it’s a feeling woven with gratitude, togetherness, and thoughtful giving. As families gather for prayers, festive…
Top Ankle Boot Brands for Women in India Defining Modern Footwear
Ankle boots in India were once those “buy-for-Delhi-winter” shoes that barely saw daylight after a trip. Not anymore. Today, they’re showing up…
7 Must-Have Jacket Brands Every Modern Man Should Own This Winter
Winter dressing for the modern man is no longer just about staying warm — it’s about making a style statement without sacrificing comfort. A jacket…
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Top 7 Fashion Brands Driving 2026 Fashion Trends in India
Fashion in India is no longer just about seasonal collections or runway looks. It’s about what people actually wear to work, brunch, weddings,…
Top Lifestyle Brands in India Shaping Urban Consumer Choices
Urban India isn’t shopping on autopilot anymore. People are thinking before they buy—about what they wear, how their homes look, and even what sits…
Top Winter Jacket Brands Everyone in India Is Buying This Season
Winter in India is no longer just a season, it’s a full-fledged style movement reshaping how consumers choose their jackets and outerwear. Over the…
How Homegrown Ethnic Wear Brands Are Winning with Craft and Innovation
India’s ethnic wear market has entered a defining phase. Once dominated by traditional family-run boutiques and legacy craft houses, the category is…
Best Brands Coming Up with Black Friday Sale 2025
Black Friday Sale 2025 is quickly becoming the week everyone’s waiting for. Brands are already hinting at early deals, extra coupons, and quick flash…
Top 7 Women’s Loungewear Brands Trending in India
Let’s admit it — we’re all living in loungewear now. What used to be “clothes for lazy Sundays” has become a whole fashion vibe. Whether you’re…
Top Hoodie Brands Trending Among Gen Z Shoppers
Let’s be honest — hoodies have officially become a personality trait. Whether you’re headed to college, a late-night chai run, binge-watching indoors…
Best Thermal Wear Brands for Men & Women
Winter hits differently when you’re layered right — and the first layer is always the most important. A good thermal isn’t just innerwear anymore; it…
Top 10 Disruptive Gen Z Clothing Brands in India Fueling the New Age of Fashion
In a fashion landscape driven by social media, individuality, and inclusivity, Gen Z is not just following trends—they're setting them. With a strong…
Top 10 Indian Luxury Designers Who Are Shaping Global Fashion
India’s luxury fashion industry has become a global force, mixing traditional craftsmanship with modern design. Visionary designers lead this change…
Top Shein Alternative Brands in India for Trendy & Affordable Fashion
Shein changed the way people in India approached fashion. It made shopping exciting, quick, and affordable for everyone. From trendy dresses to cute…
Inside VIRGIO’s 200% Growth: A New D2C Model With Zero Inventory Waste
When Amar Nagaram, former CEO of Myntra, left the comfort of corporate leadership to build a brand from scratch, many expected him to take the…
Top D2C Fashion Startups Making Waves in India’s Fashion Retail Segment
India’s fashion industry is going through a massive shift, and Direct-to-Consumer (D2C) fashion brands are at the heart of this change. These new-age…
Value Fashion Retail Surges 24% with Tier II-IV Momentum
In FY25, India’s value fashion retail sector delivered a strong performance, demonstrating that affordability and ambition can go hand in hand.…
Father’s Day Gifting Guide 2.0: Top Fashion Brands in India to Style Your Dad
Father’s Day is just around the corner—a perfect chance to do something truly special for the man who’s always been your biggest supporter and hero.…
The Bagzone Legacy Gets a Luxury Twist with Akiki London’s Big Retail Debut
After quietly shaping India’s accessory market for over 30 years, Bagzone Lifestyles Pvt. Ltd. is ready to make noise. Known for building household…
Indian Retail Sector Soars with 169 pc Y-o-Y Growth in Q125, Led by Fashion and Metro Expansion
India's retail sector has kicked off 2025 with extraordinary momentum, witnessing a robust 169 percent year-on-year (YoY) growth in the January-March…
From Indore to Milan: Nikhil Thampi Puts Tier II Cities on the Couture Map
After a hiatus that many noted, Nikhil Thampi is back—not with a mere comeback, but with a deliberate, thoughtful reintroduction of his brand. The…
Best Brands for Office-Ready Looks with Fashion-Driven Product Blends
Looking sharp at work is no longer about wearing boring black suits. Today’s professionals want style, comfort, and personality—even during the 9-to-…
Made-to-Order; Built-to-Scale: How D2C Fashion is Quietly Disrupting Indian Retail
If you thought fast fashion was the final word in style, think again. A quieter but far more significant revolution is reshaping the Indian fashion…
Met Gala 2025: India’s Cultural Couture Push Goes Global — What It Means for Luxury Retail
When the Metropolitan Museum of Art rolled out its signature carpet—baby blue this year—to usher in the fashion industry's most extravagant night,…
Best Premium Undergarment Brands for Men in India
Men’s innerwear has truly come a long way. It is no longer just about covering up or fulfilling a basic need. Today, innerwear is an important part…
Best Formal Shirt Brands for Women in India
Workwear for women in India has evolved significantly in recent years. Formal shirts are no longer just a uniform for the office but a representation…
Top Trolley Bag Brands in India You Can Count On
A good trolley bag makes travelling so much easier. Whether it’s a quick weekend trip, a long family holiday, or a work meeting in another city, the…
Peak Sales, Perfect Stocking: How Fashion Retailers Can Profit During Festive Sales
Sales and seasonal events occur frequently in India. Kickstarting the year with Sankranthi all the way to the New Year, fashion retailers marked down…
Top 10 Spectacle Frame Brands in India for 2025
Spectacle frames have come a long way from being just a vision aid. Today, they’ve become a part of how we express ourselves—an extension of our…
Luxury, Premier or Middle Ground? How Iconic Fashion is Creating Its Own Category
A decade ago, as the Indian fashion landscape surged toward mass-market dominance, a new wave of consumers emerged—ambitious, aspirational, and eager…
7 Best Sandal Brands for Women in India – Style, Comfort & Durability
India has no shortage of footwear brands that offer stylish and comfortable sandals for women. From budget-friendly everyday options to luxurious,…
True Religion Doubles Down on India! 10 More Stores Coming Soon After Ambience Mall Launch
True Religion, the iconic American denim powerhouse, is stepping up its retail game in India with a grand store launch at Ambience Mall, Vasant Kunj…
Top 5 Sustainable Fashion Brands for Women in India
Sustainable fashion is more than a passing trend—it’s a lifestyle choice that reflects mindful living. As awareness grows, Indian women are embracing…
How NEWME is Disrupting India’s Fast Fashion Scene with Gen Z Swagger
Picture this: You see a killer outfit on Instagram. You want it NOW. Not next season, not next month—NOW. That’s exactly what NEWME, the fashion…
7 Best Vegan Handbag Brands in India—Stylish & Sustainable Choices
Sustainable fashion is on the rise, and vegan handbags are at the forefront of this movement. More consumers are choosing cruelty-free and eco-…
Why BLUORNG is the Homegrown Streetwear Brand Everyone’s Talking About
In a country where streetwear was once considered an underground subculture, two passionate fashion students dared to dream differently. What started…
Cosmetics Double Fashion Sales as E-Commerce Booms
E-commerce in India has witnessed unprecedented growth in 2024, with consumer spending trends, shipment volumes, and regional market shifts defining…
8 Best Hoodie Brands in India: Comfort, Style, and Warmth Rolled Into One!
Hoodies are a must-have in every wardrobe. They are comfortable, stylish, and versatile. You can wear them at home, at the gym, or when meeting…
The Future of Accessible Fashion: How Indian Retail is Democratizing Style Across Price Points
India’s fashion industry is changing in exciting ways. What was once reserved for the elite is now becoming increasingly accessible, thanks to the…
Top Brands Embracing Pantone's Color of the Year 2025 in Style
Each year, Pantone announces its Color of the Year, shaping global trends in design, fashion, and beauty. For 2025, Pantone has unveiled Mocha Mousse…
Top 6 Fashion AI Companies in India Transforming the Style Game
The fashion industry in India is undergoing a major transformation, thanks to Artificial Intelligence (AI). AI is changing the way brands and…
Top Iconic Fashion Designers of 2000s
India's fashion industry has grown and extended its branch globally favored for its elegance, rich fabrics and designers. What used to be confined to…
Best Acubi Fashion Trends and Online Websites in India: Keep Up With Style 
Acubi Fashion has emerged as a fresh and captivating trend that harmonizes comfort with contemporary design, making waves in the global fashion scene…
Impact of Technology on the Fashion Industry
Modifications have been made to the fashion industry. Though technology and fashion are two distinct fields, technology has had a significant impact…
7 Best direct to consumer Fashion Trends of 2018
A new selling technique known as D2C, or DIRECT TO CUSTOMER, has recently impacted the fashion industry. This is the practise of selling products…
How Startups Are Redefining India’s Bespoke Clothing Segment?
Not all things are made to perfection but humans, striving to have the best of all things, desire exactly that and this has led to the advent of…
Adapting Marketing to the Customer Lifecycle in Fashion Retail
According to McKinsey’s The state of Fashion 2018 report, proliferation of digital channels and raised expectations on experience are the top two…
Fashion rental catching up pace
By: Jyotsna Singh New DelhI; Buying designer clothes for a fortune and not being able to wear them again always feels like a waste of money. For…
How Flying Machine created single enterprise view of inventory across multiple sales channels?
Flying Machine is one of the indigenously grown brands started by garment division of Arvind mills. The brand was incepted in 80’s; Flying Machine…
Promod, French boutique brand to launch its online retail store in India
PROMOD, the leading French brandis all set to tap the online retail in India this week. Promod online store will offer the full range of items that…
Top 6 Tips To Build A Fashion Brand In A Competitive Market
Creativity is the essence of your brand but not branding. Both the words ‘brand’ and branding’ are remotely related. It is your creativity that…
9 best retail brands that offer exclusive contemporary fashion wear
Finding the right retail store for apparels is easy. The digital era has brought the entire world at your fingertips so that you can find…
How Arrow India grew Its Marketplace Business By 3.5X?
Arrow is an authentic American lifestyle brand with an assortment of men’s, women’s and children’s apparel and apparel-related products. So far,…
How Luxury Fashion Brand ARE Improving the Customer Experience Through Detailed Analytics?
The challenge Using the information from the data analytics, Ipsos made recommendations on changes to the store layout to drive additional…
Is e-commerce killing the fundamentals of its establishment?
What’s with e-commerce these days you may ask? Apart from rolling out massive discounts or attractive offers every other month, tens of hundreds of…
Sit Back at Home and Do Business Online
The new age technology bug has bitten everyone and we have become not only dependent but addictive to technology. This has infected entire…
How luxury market is growing in India?
India has overtaken most countries and is now second to the States when it comes to Luxury Retail segment. The luxury market in India is at a boom…
How Flock is assisting Voonik in delivering fashion to the doorsteps of customers?
Voonik is one of the most successful online fashion marketplaces catered to women segment. Voonik offers a range of options in every fashion…
The Potentially Expanding Menswear Retail Market in India
When fashion and apparel, words like these are pronounced, only one thing used to come to mind, that is women. But it is buried in the past as the…
Consumer Durable Companies bet big on Ongoing Festive Season
It is that time of the year when any brand or retailer will up its ante to grab the maximum share of profits from the market and hope for making…
PVR Director's Cut Moves Luxuriously Ahead With Launch of L’Opéra- Salon de Thé
When it comes to luxurious movie-watching experience, no group does it better than PVR Director’s Cut. From a top-notch luxury auditorium, soothing…
'Denim Revolution' is back in Fashion Retail Business
"Denim revolution started in India in 80s and 90s which gradually shifted to lifestyle and more so fashion of late. With 7.4% of India's GDP growth…
Tips to Start Shoe Retail Business
‘If your hair is done properly and you’re wearing good shoes, you can get away with anything.’ said, Iris Apfel, an American businesswoman, interior…
Advantages Fashion Retail Brands can take this Festive Season
As the festive season just kicked in, the shower of offers, sales and discounts have started pouring in from every corner. Festive season is one…
How to Start Kids Clothing Retail Store
There were times, when fashion was a term only being associated with either celebrities or rich ladies, now this term is associated with anything and…
India will be a new H&M online market in 2018!
International fashion retailer Hennes & Mauritz (H&M) is mulling aggressive growth strategies for Indian market, after successfully…
How to Start Online Fashion Retail Business
People are entitled to follow any fashion statement or set their own fashion trends, whichever pleases them better. That is why fashion is one of…
Setting the stage for new age fashion with exclusive kids’ segment
Fashion is not constricted by size, gender, skin tone and definitely not by age. There lies no reason to think that our tiny toddlers or our teen…
Which category is ruling the e-commerce world?
Indian e-commerce industry is growing exponentially. Online retail is catching on fast, not just in larger metros but also in the Tier II and Tier…
How renting in luxury is changing the game?
It is a long cherished dream of many Indian brides to wear Manish Malhotra or a Sabyasachi Mukherjee on their D-Day. On an average these designer…
How brands such as ‘Voonik’ are winning customers?
How the product is displayed to customers either in online channel or offline makes a lot of difference. Merchandise assortment planning should be…
How Shoppers Stop is unifying its Inventory and reducing warehousing cost?
Leading Indian fashion retailer Shoppers Stop has successfully implemented JDA® Warehouse Management across four warehouses in order to help it…
How pre-owned luxury portals are using exclusivity as an influential factor in online arena?
Crafting iconic products, combined with an elaborate marketing campaign, produce an aura of exclusivity that is designed to sell luxury fashion to…
F&B continues to drive maximum lease demand: CBRE Report
CBRE has come up with Asia Pacific Retail Trends Q1 2017 report. Following are the key findings from the report: ·     …
$30 billion of fashion market to be digitally influenced by 2020: Facebook-BCG study
The Indian fashion market size contributes $70 billion in 2016. Among the overall fashion market $7bn to $8bn is already digitally influenced. As…
How Indian online jewellery is shaping up?
The jewellery industry is one of the fastest growing sectors in the Indian economy. It is hugely export oriented and labour intensive, thus…
Pepperfry unveils its first concept
For most Indian consumers have their daily lives intertwined with digital like. A report titled ‘Decoding the Digital Opportunity in Retail’ by BCG…
How retailers can be sure on format and the product mixes while offline store expansion
Relevant use of retail analytics in offline (brick and mortar stores) retail is augmenting and constantly innovating with various tools used by the…
Demonetisation: Scrutinising the jewellery sector
India's jewellery market, estimated at $45 billion (or Rs 3 lakh crore), which is 85 per cent unorganised, may see a shift due to demonetisation…
Indian Retail trends 2017
The Indian retail market size stands at about USD 585 billion and is expected to grow at CAGR of 13 percent to reach USD 1080 billion by 2020. This…
Christmas present for fashion lovers from high street fashion portal
Aavantam.com, an e-commerce market place for fashion, has brought its European designs and make to India. Aavantam claims to have a collection of…
Myntra launches campaign advocating Sports
Myntra, one of India's leading destinations for fashion and lifestyle, has started a campaign showcasing its depth and range of sports apparel and…
'E-commerce a disruptive force in the consumption of lifestyle products in the year 2017'
Beginning its journey a year back under aegis of Radiant Hues CRM Solutions Pvt. Ltd. Luxehues.com, celebrated its 1st anniversary with its partner…
Monte Carlo Opens Largest Exclusive Store in Punjab
Monte Carlo, premium fashion and lifestyle brand across the country recently launched its exclusive brand outlet in Jalandhar, Punjab. Spread over…
Intex announces a range of offers this Diwali
Intex Technologies, a mobile handset and consumer durable company, has come up with Diwali festival announcing, a range of festival offers. As part…
Jabong launches new brand campaign for festive season
Jabong, an Indian online fashion retailer brand has launched its brand campaign for their festive season and named it as ‘You Are The Festival’.…
Ekatrit to convert Delhi a stylist styling cafe
Ekatrit, a multi-designer styling cafe, has opened its doors in Delhi Richa Sachar, one of the brains behind this concept and also a fashion…
Pune gets its first H&M store in October
H&M, the international retailer known for fashion and quality at the best price in a sustainable way, is opening its first store at Phoenix…
Future Lifestyle Fashions splits off Lee Cooper as subsidiary
In a recent move, Kishore Biyani-led Future Lifestyle Fashions has recently split off one of its leading brand Lee Cooper into a new step-down…
Why the upcoming festive season is going to be diverse for retailers?
One of the most remarkable disruption because of internet, data & analytics has happened in media industry is the way we consume content. Any…
Why eRetailers need to transit from a discount-driven to a product-driven ecosystem
Indian eCommerce industry is worth about USD 24 billion now which is a meteoric rise in 7 years from USD 3.8 billion in 2009. India has an…
Will the ?Try and Buy' model give eRetailers an edge over offline retail?
With the changing consumer demand and expectation, it has now become very important for retailers to communicate the value of their products to…
  • By - Sahil
  • / 6 MIN READ
6 factors to keep in mind before venturing into artifacts business in India
The Indian Handicraft industry’s contribution in generating employment to a huge number of artisans’- generation after generation cannot be…
How India is becoming a hotspot for global kids wear fashion retailers
Designer clothing for children has been around since Christian Dior started making it in the 60’s. However, in India, luxury kids lines has surged…
8 tips for entrepreneurs trying to break into pre-owned luxury business
Over the past few years, luxury market has emerged in India to a much higher scale. Luxury defined as ‘anything that is desirable & more than…
Snapdeal to shutdown Exclusively.com amid fund crisis
Amid the investment slowdown, homegrown eCommerce portal Snapdeal is likely to shut down its premium and luxury fashion platform Exclusively.com,…
Indian branded apparel retail: Promising but not big enough
International brands including Zara, H&M, Mango, Guess, GAP etc. have made deep inroads in the Indian apparel market. Indian consumers…
6 unbelievable facts that are influencing consumer buying decisions in India
Have you ever thought what makes, or for that matter, breaks a brand? Is it branding, marketing strategy, investments, distribution or something…
  • By - Sahil
  • / 6 MIN READ
How technology is helping India's fashion retailers fulfil their true potential?
There is no overstating the fact that technology is playing an important part in all aspects of our daily lives. Shoppers’ adoption of the same…
Myntra's expects to write new success story with EORS
Myntra claims that 2000 Indian and Global fashion brands will be on sale at ‘End of Reason Sale’ (EORS) organized by the company. With over 250,000…
3 top retail verticals to be effected by the Brexit turmoil
At a time when the entire world is recovering from the shock of ‘Brexit’ massacre that took place on Thursday in a historic referendum, India has…
  • By - Sahil
  • / 4 MIN READ
Shopclues claims to nab a 2X jump in its GMV this fiscal
One of country’s eCommerce major Shopclues is now expecting to register more than two fold hike in its Gross Merchant Volume (GMV) from its…
Arun Sirdeshmukh joins Amazon's team to strengthen its fashion segment
Amazon India has roped in Arun Sirdeshmukh to head its fashion platform. Finally, the company has managed to fill the position that had been lying…
Flipkart shrinks product return window from 30 days to 10
In a bid to narrow the back and forth hassles, country’s eCommerce major Flipkart has recently altered its return-time window by 20 days. Unlike…
Personalisation: eCommerce Industry's Very Own Secret Sauce
Over the past 4 years, ecommerce in India has seen an influx of multiple online retailers. Despite a relatively lower internet penetration compared…
Jabong's revenue goes 14% up at Rs 243.78 cr for Q1
Gurgaon-based fashion and lifestyle eCommerce portal Jabong has recently reported a 14 per cent increase in its revenue to Rs 243.78 cr in the…
Tata Group forays into eComm with fashion, electronic website
One of country’s lagest multinational conglomerate Tata Group has now decided to try its fortune in the whooping eCommerce landscape of India. It…
Aditya Birla Fashion and Retail Signs MoU with Forever 21 for India Business
India’s largest apparel retail company, ‘Aditya Birla Fashion and Retail Limited’  is now planning to unfold a new chapter in the…
Jabong ejects low-marginal brands to cut down losses
Gurgaon-based fashion and lifestyle marketplace Jabong has now decided to narrow down its low-marginal brand to trim its losses and place itself as…
Myntra ditches mobile-only strategy, to relaunch desktop website soon
In a recent move, Indian e-commerce company of fashion and casual lifestyle products Myntra has went ahead to wave off its mobile-only strategy and…
Reduce, reuse and recycle to save Mother Earth: H&M
In an exclusive interview with a leading media house, Elin Astrom, Sustainability Manager, H&M said that the fashion world should follow the…
Monte Carlo Fashions all set to launch 20 exclusive stores
One of India’s leading clothing brands, Monte Carlo Fashions Ltd is now planning an aggressive approach to strengthen its grip in offline retail. The…