India’s fashion industry is entering a more evolved phase as consumers increasingly shift away from volume-led, price-driven purchasing towards…
In a crowded and fast-evolving fashion landscape, TMRW House of Brands has emerged as one of India’s most compelling new-age consumer companies.…
Most Indian women don’t buy watches because they need one. We buy them because a bare wrist feels incomplete, because the strap matches a kurta…
The Indian lifestyle market is evolving at a rapid pace. Urban consumers are no longer focused only on daily needs. Spending has moved towards style…
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Winter in India is no longer just a season, it’s a full-fledged style movement reshaping how consumers choose their jackets and outerwear. Over the…
India’s fashion and lifestyle sector delivered a robust performance in the second quarter of FY26, with most leading brands reporting steady revenue…
Milan, Italy, The world of fashion bids farewell to one of its greatest pioneers as Giorgio Armani, the Italian maestro whose vision reshaped global…
In a fashion landscape driven by social media, individuality, and inclusivity, Gen Z is not just following trends—they're setting them. With a strong…
In today’s experience-driven world, leisure is no longer just about reaching a destination—it’s about how you get there, what you carry, and how you…
India’s luxury fashion industry has become a global force, mixing traditional craftsmanship with modern design. Visionary designers lead this change…
A saree is far more than a piece of clothing. It is six yards of tradition, woven with emotion and cultural pride. Passed down through generations, a…
India’s sleepwear market has evolved far beyond cotton pyjamas and worn-out T-shirts. Once considered an overlooked category, sleepwear is now…
In FY25, India’s value fashion retail sector delivered a strong performance, demonstrating that affordability and ambition can go hand in hand.…
When Siddharth Dungarwal first opened a small retail store in Bangalore during his morning college days, he had no idea that the foundations for one…
With a differentiated brand identity rooted in pop culture and a sharp focus on business fundamentals, The Souled Store has become one of India’s…
Korean fashion has been steadily gaining popularity in India, influencing everything from skincare to clothing—and now, handbags. The K-wave…
Aspirations shape our choices—subtly, powerfully, and every single day. In this transmogrifying cultural landscape, aspiration has become the…
Sales and seasonal events occur frequently in India. Kickstarting the year with Sankranthi all the way to the New Year, fashion retailers marked down…
India’s sneaker and streetwear culture is growing fast. More people now want rare sneakers, limited-edition drops, and trendy streetwear. Sneaker…
The entrepreneurial stage has never been brighter! With the curtains drawing on Shark Tank India Season 4, this season has redefined the landscape of…
India’s homegrown shirt brands are making waves in the fashion world. With premium fabrics, fine tailoring, and unique designs, they are competing…
Sustainable fashion is more than a passing trend—it’s a lifestyle choice that reflects mindful living. As awareness grows, Indian women are embracing…
In a country where cricket is akin to religion, fostering a sports culture around tennis and golf might seem like an uphill battle. However, for a…
Hoodies are a must-have in every wardrobe. They are comfortable, stylish, and versatile. You can wear them at home, at the gym, or when meeting…
From late-night shopping binges to the explosive rise of K-beauty, and a revolution in fashion choices, the trends that have taken over the Indian…
In FY25 Q2, India’s fashion and lifestyle industry faced a whirlwind of challenges and opportunities. From inflationary pressures to evolving…
With fitness becoming a daily habit and lifestyle, consumers are now looking for versatile, stylish, and functional clothing. This trend has…
India's lifestyle market, currently valued at a staggering $130 billion, is on its way to a significant transformation. Fashion dominates this market…
The t-shirt business in India is witnessing exponential growth, with its market value currently estimated at Rs 23,211 crore. It is projected to grow…
In the intricate tapestry of India's retail sector, 2023 has been a year of dynamic shifts, transformative strategies, and paradigm-defying…
Several lockdowns later and almost a year after, the COVID-19 pandemic has altered not only life but major lifestyle choices to fit people’s stay-at-…
Fashion and Lifestyle asset of one of country’s largest textile manufacturers Arvind Limited has today launched its premium menswear and…
Finally after understanding the mindset of new-age online shoppers, eCommerce major Myntra has re-launched its desktop website ditching the…
Indo-French brand Lecoanet Hemant has come up with a wide range of trendy everyday wear- Genes. The collection celebrates India’s incredible journey…
With an aim to increase the headcount with almost a 30-40% increase, international F&L Brand, American Swan is planning to hire people for major…
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