A few years ago, Indian sportswear meant compromise. You bought it because it was affordable, not because you expected performance. That story has…
Athleisure is the hottest trend today. It is exactly a perfect blend of comfort and fashion that can be worn during workouts and on casual occasions…
In today's dynamic retail landscape, strategic collaborations between brands have emerged as a vital strategy for unlocking success. At the IREC X…
The transition of endorsing something to wanting to own that thing is a natural behavior: It is the outcome of the realization about the impact one…
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22 February 2026, Raddison Blue , Andheri EastMaster Franchise Conclave
22 February 2026, Hyatt Regency 365, Anna SalaiFranchise & Investment Conclave
New Delhi: Actor Hrithik Roshan’s fashion and lifestyle brand HRX is all set to launch its offline store this year. Initially, the brand has plans to…
Myntra, the online fashion brand who recently floated the news of opening its stores across the country is in the headline once again. The fashion…
Myntra is now shifting gears to hit the one billion sales target and the brand is adopting new strategy to achieve its goal. As per the recent…
Over the years the number of licensing deals, especially pertaining to characters, has grown to meet the demands of young adults who are well…
In a nation as diverse and emotive as India, sports certainly unifies us – and then divides us into ‘segments’ (based on the teams we support) in a…
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