10 Most Loved Beauty Brands by Indian Consumers
In recent years, the Indian beauty industry has witnessed phenomenal growth owing to the increase in consumer awareness, digital influence, and…
India's BPC Market Set for 8 pc CAGR Growth in Four Years
The Indian Beauty and Personal Care (BPC) market is on an exhilarating growth trajectory, reflecting the diverse and evolving preferences of the…
Armani Beauty Sets New Standards in Luxury with Store Launch at DLF Promenade
Armani Beauty, the renowned luxury brand known for its high-performance products, is making a powerful debut in India. With its first store at DLF…
How India’s Beauty Industry is Thriving on D2C and Digitalization
The beauty industry in India is undergoing a remarkable transformation, driven by digitalization, evolving consumer expectations, and a robust Direct…
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India's $21 Bn Beauty & Personal Care Market Poised for 11 pc Growth in 5 Yrs
India’s beauty industry, now the world’s fourth-largest, is undergoing a significant transformation, driven by rapid changes in consumer preferences…
K-Beauty Goes Mainstream: How Laneige’s Retail Launch at Sephora India is a Game-Changer
Hydration fans, brace yourselves; Laneige, the iconic Korean skincare brand that’s taken the world by storm, has landed at Sephora India. The brand…
How Amazon India is Bringing International Beauty Brands to Every Pin Code
India’s beauty market is a burgeoning arena, forecasted to reach a staggering $46 billion in the coming years. International brands are keenly eyeing…
Cosmetics Craze: How Online Shoppers are Splurging on Beauty Essentials
The beauty industry, often relegated to the back of the shopping list, has finally found the spotlight. Emerging from the shadows, the new-age…
Why Indian D2C Beauty Brands Are Thriving: 3 Key Factors Driving Success
In recent years, the direct-to-consumer (D2C) beauty market has witnessed an unprecedented surge in growth, dispelling any notions of market…
‘Tier II and III Cities are Fueling Beauty Boom’, Mansi Sharma of Boddess Beauty
The rise of Indian beauty consumerism can be directly related to the new-age adage that self-care is synonymous with empowerment. Post-COVID, this…
How Kama Ayurveda Transformed the $18 Billion Ayurveda Industry Globally
Building a brand rooted in Ayurveda, especially when it wasn't widely recognized or respected, posed significant challenges. Vivek Sahni, Founder…
How The Body Shop India Shines Amidst Global Restructuring
Last week, the Directors of The Body Shop International Limited appointed Tony Wright, Geoff Rowley, and Alastair Massey from the business advisory…
Diwali 2023 Sparks Beauty Boom: Sales Surge by 51.5 pc Compared to 2022
The beauty products category has experienced 51.51 percent growth compared to the previous year, particularly resonating with the younger demographic…
{Stores of the Future} Tira by Reliance Retail Transforms Beauty Retail with Cutting-edge Omnichannel Experience
Tira, Reliance Retail's beauty haven, has emerged as a beacon of elegance and innovation. Since its launch in April 2023, Tira's omnichannel strategy…
{Stores of the Future} SSBeauty Elevating India's Beauty Retail Landscape
Biju Kassim, Customer Care Associate, and CEO, Beauty at Shoppers Stop highlights the remarkable growth of the beauty retail business in the Indian…
{D2C 100} How T.A.C is Bridging Ayurveda and the Aspirational Middle Class
T.A.C (The Ayurveda Company) was incorporated in 2021 with a clear vision to tap into the immense opportunity presented by the Ayurvedic market in…
Estee Lauder X Nykaa Launch 2nd Edition of BEAUTY&YOU to Help Next Gen Indian Beauty Brands
With one of the world’s most vibrant economies and a cutting-edge startup community, India represents an exciting opportunity for the beauty industry…
The Future of Retail Beauty Industry in 2023
The global beauty industry is a behemoth, projected to reach a staggering $716 billion by 2025. But in a realm as dynamic as beauty, stagnation means…
How are Beauty-Focused Platforms Changing The Retail Game in India 
Over the past decade, digitalization has changed almost every industry in the world. It is, therefore, natural to wonder how this has affected the…
Why Pure Sense is Betting Big on Food Like Skincare
Pure Sense, a personal care brand that offers a range of Skincare, Mood Elevating Fragrances, and Bath & Body products, believes beauty is deeply…
Ethical Sustainability, Authentic Beauty and Technology Innovations are the Key Drivers of Change Across the Beauty Industry
The pandemic has changed consumers’ way of life, and the importance of ethics and the changing role of identity and technology are set to greatly…
What is Fueling the Growth of Beauty Sector in India
Despite the rapid growth in the last years, the beauty industry is still in its nascent stage with the per capita consumption for beauty products…
  • By - Navneel
  • / 8 MIN READ
Evolving Trends in the Beauty Industry
As the beauty industry grows, so does the beauty industry’s influence over our culture. According to a study by beauty influencer makeup artist, Mark…
Kiehl's India's E-Boutique & Naturally Derived Product Range Giving New Meaning to Pandemic Skincare Routine
One word to describe the past year and the changes it brought to the lives of people: unprecedented and unimaginable. The pandemic caused by Covid-19…
How Insight Cosmetics Focuses on Customer Retention
The beauty industry in India is still to reach its full potential. India is way behind most mature markets across the world like Japan, Korea, and…
Where does Gen X Stand in Determining the Turn of Beauty Industry
Gen-Xers are self-sufficient, resourceful, and individualistic people who are accustomed to caring for themself since before reaching adulthood. They…
Role of E-Commerce and Social Media on the Beauty Industry
The beauty industry is regarded as one of those e-commerce categories which is brimming with a loyal customer base. An average beauty and personal…
How has Digitization Helped in the Evolution of the Beauty Industry
In the last decade or so, digitization has changed the fabric of almost every industry globally. This evolution has impacted the beauty industry as…
FMCG and Personal Care Brands Going D2C Way to Strengthen Consumer Relationship?
E-commerce has emerged as the Indian retail ecosystem’s backbone last year when the world was hit by one of the worst pandemics ever witnessed. As we…
How Tech is Redefining Beauty Retail in India?
The pace of innovation in beauty tech is accelerating. The opportunities in the future for technology in beauty are abundant. From virtual try on,…
Top Trends reforming the Indian Beauty Industry
It’s go-time for innovative beauty trends and beauty beyond boundaries to grow like never before in India. With the global beauty industry being…
The 'Ever Glowing' Beauty & Personal Care Market Set For An Exponential Growth
We are very well aware about the phrase “Beauty lies in the eyes of the beholder”; however, there is no harm in making it even better and more so,…