Retail in India is being redefined—not by what’s inside the store, but by what happens before a consumer even gets there. For shoppers, the journey…
In the present time, where the marketplace is digitally driven, user-generated content (UGC) is not just a bonus feature but also a core strategy…
India’s digital economy is forecasted to reach an impressive $800 billion by 2030, according to a report from Invest India. The e-commerce industry…
Welcome to the world of Instagram influence! In a landscape where social media shapes modern success, Instagram shines as a premier platform for…
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The term ‘influencer marketing’ often conjures up glitzy, scripted social media content. Instagram is filled with thousands of micro-influencers,…
As the festive spirit of Diwali permeates the nation, brands discover themselves amidst a thriving market valued at an astounding Rs 90,000 crore,…
The emergence of social media has changed the way of interaction for humans and businesses alike. In fact, using social media has been identified as…
Large consumer brands have historically used business scale to get efficiencies in manufacturing, distribution, and media. This has made it harder…
A virtual world that bestows an experience of reality through gadgets popularly known as virtual and augmented reality headsets is what ‘Metaverse’…
The most popular and powerful marketing strategy for brands and markets these days is influencer marketing. And social media is becoming a crucial…
In a year ravaged by Covid-19, influencer marketing witnessed a massive growth in spending by leading brands and agencies to the tune of over 40…
The latest report from Facebook & Bain Company has proven that the ‘new normal’ resulted in new purchasing habits which boosted digital…
"People do not buy goods and services. They buy relations, stories, and magic."- Seth Godin
The drastic shift in the scenario of digital…
"People do not buy goods and services. They buy relations, stories, and magic."- Seth Godin
The drastic shift in the scenario of digital…
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be altered by companies. By no…
Increased internet penetration and the rise of social media has led to the genesis of Influencer Marketing or ‘Digital word-of-mouth’. Influencer…
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