Influencers Fuel India's E-Commerce Boom
India’s digital economy is forecasted to reach an impressive $800 billion by 2030, according to a report from Invest India. The e-commerce industry…
How to Become an Influencer on Instagram and Earn in India?
Welcome to the world of Instagram influence! In a landscape where social media shapes modern success, Instagram shines as a premier platform for…
How On-Ground Brand Influencers can Shape the Retail Customer Journey
The term ‘influencer marketing’ often conjures up glitzy, scripted social media content. Instagram is filled with thousands of micro-influencers,…
Tapping into the Influencer Marketing Potential in India's Rs 90,000 cr Festive Market
As the festive spirit of Diwali permeates the nation, brands discover themselves amidst a thriving market valued at an astounding Rs 90,000 crore,…
Explore Upcoming Events And New Age Agendas
  • IREC 2025
    22-23 APRIL 2025, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce (IReC ) has seen many years of growth, evolution and transition.

  • D2C India 2025
    22-23 APRIL 2025, Hotel Sheraton Grand, Bengaluru
    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2025. D2C brands are transforming and modifying consumer experiences and disrupting the industry by building solid customer relationships.
  • Startup Summit 2025
    17 May 2025, YASHOBHOOMI, India International Convention and Expo Centre, Delhi
    Starting a Business Whether you are a start-up business, a budding entrepreneur, a solo business, a small business, or working in someone else’s business, Start-up Summit is a premier forum and will cover both selecting, mentoring, and accelerating the most high-impact business opportunities.
  • Franchise India 2025 Delhi
    17-18 May 2025, YASHOBHOOMI, India International Convention and Expo Centre, Delhi

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

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How Influencer Marketing will Change the Business Landscape in 2023
The emergence of social media has changed the way of interaction for humans and businesses alike. In fact, using social media has been identified as…
What Brands Can Expect Of The Influencer Industry In 2023
As a marketer, it's your responsibility to stay on top of the latest trends. And while you can't predict the future with 100 percent certainty, you…
D2C: How the Role of Influencers is Changing 
Large consumer brands have historically used business scale to get efficiencies in manufacturing, distribution, and media. This has made it harder…
How Influencer Marketing is Going to Change in the Age of Metaverse
The most popular and powerful marketing strategy for brands and markets these days is influencer marketing. And social media is becoming a crucial…
2021 Witnessed a 40 pc Surge in Influencer Marketing Spends
In a year ravaged by Covid-19, influencer marketing witnessed a massive growth in spending by leading brands and agencies to the tune of over 40…
3 Reasons Why SEA's E-Commerce is Set to Explode
The latest report from Facebook & Bain Company has proven that the ‘new normal’ resulted in new purchasing habits which boosted digital…
How Influencer Marketing is the Ultimate Game Changer
"People do not buy goods and services. They buy relations, stories, and magic."- Seth Godin   The drastic shift in the scenario of digital marketing…
How to Become an Influencer on Instagram and Earn in India?
Welcome to the world of Instagram influence! In a landscape where social media shapes modern success, Instagram shines as a premier platform for…
How FMCG Brands Should Leverage the Power of Influencer Marketing?
Word of mouth has always been one of the most valuable marketing tools, as it is a form of communication that cannot be altered by companies. By no…
How brands are increasingly relying on the power of influencers to tap their target audiences?
Increased internet penetration and the rise of social media has led to the genesis of Influencer Marketing or ‘Digital word-of-mouth’. Influencer…