Merch Maestro: Vedang Patel, Co-Founder, The Souled Store on Global Dreams, Japanese Anime Drops & Growing Offline
With a differentiated brand identity rooted in pop culture and a sharp focus on business fundamentals, The Souled Store has become one of India’s…
A lot more play beyond cartoon in Back-to-School licensing
Touted as the second most revenue generation season globally, after Christmas, Back-to-School (BTS) category is gradually witnessing a surge in its…
The name game: Licensing reshaping kitchenware industry
Over the years, organised retail has been witnessing massive spur in India and kitchenware segment is no exception. Growing at a CAGR of 21 per…
This start-up is blending Bollywood with licensing like no one ever did
Intro: While the idea of setting up own venture wasn’t new to 24-years-old Vinayak Kalani, who hails from a business family of Indore, the way to…
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What made this furnishing brand get into licensing?
While a plethora of brands are looking at India as a potential market for brand licensing, counterfeits and parallel markets are proving to be a…
Black White Orange to represent Despicable Me in India
Barely 6 months old brand licensing startup Black White Orange has bagged representation of Minions, Jurassic World among other. Black White Orange…
Marie Claire: from magazine to lifestyle
Starting from a magazine, Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. The brand is looking to…