Innovational Agility Unleashed: The Mattress Industry's Tech-Infused Future
In this dynamic retail vista where technological advancements continue to shape and reshape consumer experiences, the $212 million-strong Indian…
Sleep Industry and Its Evolution in India
The sleep industry has been transforming India. In the wake of the COVID-19 pandemic, people started realizing the importance of health and well-…
{D2C 100} SleepyCat: Offering Sound Sleep
India’s first mattress-in-a-box company SleepyCat is one of the internet's highest-rated mattress brands. SleepyCat’s product portfolio includes…
Is the Future of Mattresses Technology-Driven
As the clock ticks and the hours pass by, do you find yourself tossing and turning around on your bed the entire night or the hours you spent the…
Explore Upcoming Events And New Age Agendas
  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • EdTech x Indian Education Summit & Awards
    10 June, JW MARRIOTT Chandigarh

    The EdTech x Indian Education Awards, presented by Franchise India, a pioneer in educational B2B events for over 13 years, presents the Regional edition for 2024.

  • Restaurant Awards
    11 JUNE 2024, JW Marriott, Chandigarh

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • FROEXPO Ahmedabad
    27-28 JULY 2024 , Mahatma Mandir Convention AND Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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How Mattress Brands Have Changed Consumer Perception Towards the Segment?
2021 has been a successful year for the mattress brands due to the increased demand for their products through e-commerce channels. Not just metro…
  • By - Navneel
  • / 7 MIN READ
4 D2C Mattress Brands Offering Healthy Sleep to Consumers
Over the past year, consumers have become warier of stepping out of their homes to make purchases and have opted for shopping from the safety and…
How The Indian Mattress Industry Is Coping With COVID-19?
Necessity is the mother of invention, no doubt this is the hard time and the time which will lead to new possibilities, innovation, and development…
Top 6 Consumer Trends in Mattress business
Indian consumers usually have a habit of going to store and feel the mattress by touching or sitting on it. This is how they decide the comfort level…
Betting big on 'sleep' category: Urban Ladder
Bengaluru-based curated online furniture seller Urban Ladder, which forayed into the mattress segment in April last year, claims to witness an…