Influencers, AI & Messaging Platforms Redefine E-Commerce in Tier II & III Markets
Quick Commerce (Q-Commerce) has emerged as a pivotal force in India’s retail landscape. While grocery and personal care products dominate this space…
Boom in Startup Investments: 44 pc of Investors Targeting Growth in Tier II & III Cities
A compelling trend in the investment landscape - 44 percent of investors actively supporting startups within Tier II and III cities. This underscores…
Tier II Cities Fast Emerging as Growth Frontier Retail Sector
Tier II cities would continue to play a vital role in the country’s growth story, as these cities are poised to be the new growth vectors in India in…
Smart Strategies for Brands to Penetrate Tier-II and III Markets
E-commerce and social commerce ecosystems are getting impetus due to the enhanced demand from the markets beyond metro cities. With the rapidly…
Explore Upcoming Events And New Age Agendas
  • IREC 2025
    22-23 APRIL 2025, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce (IReC ) has seen many years of growth, evolution and transition.

  • D2C India 2025
    22-23 APRIL 2025, Hotel Sheraton Grand, Bengaluru
    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2025. D2C brands are transforming and modifying consumer experiences and disrupting the industry by building solid customer relationships.
  • Startup Summit 2025
    17 May 2025, YASHOBHOOMI, India International Convention and Expo Centre, Delhi
    Starting a Business Whether you are a start-up business, a budding entrepreneur, a solo business, a small business, or working in someone else’s business, Start-up Summit is a premier forum and will cover both selecting, mentoring, and accelerating the most high-impact business opportunities.
  • Franchise India 2025 Delhi
    17-18 May 2025, YASHOBHOOMI, India International Convention and Expo Centre, Delhi

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

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How E-commerce and D2C Transactions Surged Upto 82 pc Between 2020 and 2021 in Tier-II Cities
Given the strong internet penetration across Bharat, Tier I and Tier II are seeing a major demand for e-commerce. The Tier I cities have dominated…
Tier 2 and 3 Markets as the New Frontiers of Fashion E-Commerce
Today, the fashion industry in India is witnessing exceptional growth due to factors such as suitable demographics, the emergence of new players,…
How to make tier II cities retail ready for the future?
Moving past tier I cities, the future of retail sector is said to be shining bright in the corners of tier II and tier III cities. In an interesting…