Branded Residence: A Fast-Growing Segment in Hospitality Sector With IHG Hotels & Resort Leading the Way

As people want to move away from regular hotel stays to more private and luxury stays, branded residences are increasingly attracting the high-end customer segment.  

It is an emerging as a bright sector, as people around the globe are looking for residences that provide a quiet, personal space with luxury services and elite amenities under one roof. Branded residences are luxury, full-ownership homes developed through a partnership between a real estate developer and a well-known premium brand. These properties combine private home ownership with the design standards, five-star services, and high-end amenities associated with upscale hospitality, fashion, or automotive brands. IHG Hotels & Resorts marks the debut of the world's first branded residences under the Hotel Indigo brand. It builds on the signing of the 100-key Hotel Indigo Mountain View Ras El Hekma hotel, further strengthening IHG's luxury & lifestyle portfolio and growth.

Set within Mountain View’s master-planned beachfront destination on Egypt’s North Coast, The Residences at Hotel Indigo Mountain View Ras El Hekma will comprise 280 branded residential units, including studios and one, two and three-bedroom apartments. The residences will be located alongside Hotel Indigo Mountain View Ras El Hekma, creating an integrated lifestyle proposition with access to hospitality-led services and amenities.

According to Savills, the branded residence sector is experiencing sustained global expansion, with the total number of schemes worldwide reaching 910 as of 2025.

Commenting on the launch of the branded residences, Mr.Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, says, ''Launching the world’s first Hotel Indigo branded residences reflects how our brands continue to evolve beyond traditional hospitality to meet changing guest and owner expectations.’’

He adds, ‘‘Together with Mountain View, we are creating a residential experience that combines the individuality and neighborhood character,  with the trusted service and quality of IHG in one of Egypt’s most exciting destinations.”

Egypt remains one of  priority growth markets for branded residences with  El Hekma emerging as one of Egypt’s most attractive coastal destinations, supported by long-term investment in tourism, infrastructure and mixed-use development. IHG's agreement reinforces the company's long-term commitment in the luxury & lifestyle portfolio in this region.

The strategic approach to branded residences, with a focus on distinctive, brand-led projects with trusted hospitality, considered design and long-term service standards enhance the strengths and appeal of the residential offering.

Eng. Amr Soliman, Founder and Executive Chairman, Mountain View, added, ''We are not simply delivering residential units; we are creating lifestyle driven communities that offer residents a complete experience, bringing together quality design, an extensive range of services and a genuine connection to the surrounding destination.

The launch of The Residences at Hotel Indigo Mountain View Ras El Hekma, the first Hotel Indigo-branded residential development worldwide, reflects our international partners’ confidence in the vision of the brand and the ability to deliver innovative real estate products that meet global standards. It demonstrates how branded residentials are bringing together residential living with hospitality, entertainment and distinctive lifestyle experiences.

This format, which has a strong future, is taking hospitality, residential, retail, leisure and shared amenities to a new level. Hotel Indigo is inspired by the neighborhoods it calls home, celebrating the stories, culture, and character of local communities through distinctive design and experiences. The Residences at Hotel Indigo Mountain View Ras El Hekma will extend this philosophy into residential living, with homes and resident experiences designed to reflect the destination’s coastal setting and local character.

IHG Hotels & Resorts currently operates 10 hotels in Egypt across four brands: InterContinental, Crowne Plaza, Holiday Inn and Staybridge Suites with a pipeline of 26 hotels scheduled to open in the coming years, underscoring the Group’s long-term commitment to Egypt’s hospitality sector.