Retail

The new outlet, the brand's largest showroom in the state, marks its entry into the Coimbatore jewellery market and extends its physical retail network beyond Chennai.

The new outlet marks the brand's second experience store after its first in Gurugram, Delhi-NCR.

The retail space brings together the brand’s lingerie collections, sleepwear, loungewear, fragrances, and skincare products.

The opening aims to expand the brand's reach among premium homeowners and design professionals in Delhi NCR.

The showroom will be located at K Pune Building on Mulshi Road, near Chandani Chowk, and is scheduled to open at 3:00 PM.

Located in Khar, the approximately 2,000 sq ft store is also the first exclusive brand boutique within Titan’s Premium Collection portfolio.

Spread across 3,440 sq ft, the store has been opened by Apparel Group and offers the brand’s range of lingerie, fashion, fragrances and beauty products.

Spread across more than 80,000 sq ft (7,783 sq m), the store is within walking distance of Konanakunte Cross Metro Station.

The new store is designed around product trials and personalised customer assistance, allowing visitors to compare different offerings and identify products based on their comfort preferences, sleeping habits and lifestyle requirements.

The new store expands Aadyam Handmade's presence across key Indian markets, including Mumbai, Hyderabad and Delhi.