Assistant Editor, Indianretailer.com, Franchise TV & Retailer Media Nov, 18 2025 /
Ajmal Perfumes is a brand that beautifully blends heritage with modern perfumery. What started in the 1950s in Assam’s agarwood plantations has today grown into a global fragrance house with a presence in over 60 countries and more than 350 retail touchpoints. Led by CEO Abdulla Ajmal, the brand continues to evolve while staying deeply rooted in its origins and craft.
Abdulla Ajmal, CEO, speaking about the brand, said, “Over the years, the brand moved from traditional attars to creating modern fragrances and building an international retail presence. Today, we stand as one of the most respected names in the Middle East, India, Southeast Asia, and several emerging markets. We balanced tradition with modern-day expectations, and our multi-market approach allows it to operate effortlessly across malls, perfumeries, airports, and digital platforms. This mix of heritage, science, and global adaptability is what makes us truly unique. Everything, from raw material sourcing to manufacturing, is done in-house. With decades of experience, we understand global preferences and cultural nuances better than most.”
The brand’s expertise is reflected in its wide portfolio, which includes attars, concentrated perfume oils, modern EDPs, bakhoor, home fragrances, and curated gifting ranges. Its focus on affordable luxury also ensures that customers get world-class quality at accessible price points, which has built strong loyalty across generations. Ajmal’s Eau de Parfums for men, women, and unisex users are some of their strongest categories, covering everything from everyday fragrances to occasion wear. It has also built a strong presence in the home fragrance category through bakhoor and dakhoon, along with well-curated gift sets for festive and special-occasion shopping. While oud remains at the heart of their identity, the brand continues to experiment with florals, gourmands, woods, musks, and modern aromatic blends.
One of Ajmal’s most notable recent launches is The Untold Stories. After a successful debut in the Gulf Cooperation Council, the collection marked a significant shift toward niche and artisanal perfumery in India. India remains one of Ajmal’s fastest-growing markets. While metros remain strong, the brand is witnessing tremendous traction from Tier II and III cities. Fragrance consumption in these regions is rising quickly, driven by premiumization and higher awareness. Ajmal is expanding here through exclusive stores, franchise partnerships, compact store formats tailored for smaller cities, regional marketing campaigns, and a wider presence in multi-brand outlets. The idea is to bring Ajmal’s long-lasting, high-quality fragrances to consumers nationwide, not just in big cities.
The brand’s omnichannel strategy has also been a key driver of growth. In traditional markets, Ajmal focuses on personal consultations and experiential retail. In malls, the brand showcases premium store formats that highlight storytelling and discovery. Now, it is increasingly visible across major airports such as Dubai, Abu Dhabi, and Muscat, and it has broadened its presence on more than 40 e-commerce platforms, including its own website, in.ajmal.com, as well as Nykaa and Myntra. Ajmal products are available at over 3,000 to 4,000 points of sale, including major retailers like Shoppers Stop, Parcos, and Lifestyle, and one can also find specific locations using the Ajmal Perfumes India Store Finder.
Ajmal’s franchise model is designed to support partners at every step. Franchisees receive full onboarding support, store design and visual merchandising guidelines, training in perfumery and customer engagement, marketing assistance, supply chain support, and regular performance reviews. This ensures that every Ajmal outlet delivers the same sensory and immersive experience the brand is known for.
Adding to its global vision, Ajmal said, “In the coming years, we aim to be present in more than 100 countries. While we already have a strong presence in the Middle East and South Asia, our focus now is on markets such as Europe, the Americas, China, the UK, and the US. We also plan to strengthen our digital commerce strategy, introduce more design-forward retail experiences, and stay relevant by combining our 74-year legacy with a modern approach. We believe in keeping a close eye on changing consumer preferences, from long-lasting formulations to clean scents and stylish packaging. Our strong in-house capabilities allow them to innovate quickly while staying true to their roots. With a growing footprint across India, a stronger omnichannel presence, and global ambitions, we are shaping the next chapter of modern perfumery while staying deeply connected to its heritage.”
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