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Biggest Brand Tie-Ups for Raksha Bandhan 2025 You Shouldn’t Miss
Brands are focusing on packaging, emotions, and daily-use products. Many gift boxes are designed to match different tastes, whether it's skincare, fashion, sweets, or fitness.
Inside India’s Celebrity-Led Consumer Brand Boom
As consumer aspirations and digital engagement soar, brand licensing enables celebrities to transform their influence into valuable business ventures.
Understanding Character Licensing and How It Impacts Retail
This strategy helps brands connect with customers quickly by leveraging characters they already recognize and trust. Instead of creating new identities from scratch, brands can tap into existing fan bases, often leading to increased sales and market visib
How to Get the Right Business License in India
These licenses help ensure that the company follows all applicable laws, avoids legal complications, and builds credibility with customers, vendors, and stakeholders.
How Indian Retailers Are Using Brand Licenses to Explode Sales and Enter New Categories
Building a Strong Brand Licensing Strategy in the Retail Industry
What is Brand Licensing and Why Does It Matter for the Retail Industry
What is Brand Licensing and Why Does It Matter for the Retail Industry TODAY!
Purple Turtle: A Global Licensing Success Story in Edutainment
The brand's journey is a testament to its commitment to delivering high-quality content that blends entertainment with education.
5 Iconic Hollywood Villains and Their Must-Have Merchandise in India
For enthusiasts and collectors, celebrating these villains through themed merchandise is an exciting way to showcase their admiration.
Pure Innovation Partnership
Kent RO Systems Ltd has announced a licensing partnership with BLACK+DECKER.
Health Revolution
As the brand ambassador, Rohit Sharma will lead the development and marketing of RS by True Elements, alongside True Elements.