festive season

In the opening hour of the 13th edition of The Big Billion Days (TBBD), Flipkart recorded 6.3 million concurrent users in a minute, while Flipkart Minutes saw order volumes rise 3.5x over regular days and new customers grow 11x in the first hour.

Festivals in India have long been a reason for jewelry buying, creating opportunities for the brand to increase its footfalls, sales and strengthen the brand positioning.