festive season

As consumers gear up for festive celebrations, ethnic wear brands are strengthening their inventory, introducing occasion-led collections and expanding their omnichannel presence to capture the rising demand.

In the opening hour of the 13th edition of The Big Billion Days (TBBD), Flipkart recorded 6.3 million concurrent users in a minute, while Flipkart Minutes saw order volumes rise 3.5x over regular days and new customers grow 11x in the first hour.

Festivals in India have long been a reason for jewelry buying, creating opportunities for the brand to increase its footfalls, sales and strengthen the brand positioning.