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Inspired by the fans’ unwavering love for the movie, Claire’s, an American retailer of accessories, jewelry, and toys, launched a collection featuring the beloved alien character.

A wave of Harry Potter collaborations is sweeping across India—and fans can’t get enough.

The film’s release was brilliantly timed with a cascade of brand collaborations that transformed Minecraft from a dominant gaming IP into a full-blown global lifestyle brand.

Like your outfit, hair, makeup, and footwear, Jewelry and accessories also play a major role in elevating your overall look.

Over the past decade, the Indian footwear industry has experienced significant expansion, with projections estimating its value to hit $15.5 billion by 2026.

Fragrances, much like clothing and makeup, have evolved into everyday essentials—an invisible accessory that completes your summer look.

Planning your next visit to one of the entertainment parks, but can’t choose the perfect destination? The article can help you make up your mind as it covers the Top 7 Entertainment Themed Parks for Kids in India that promise nonstop fun, adventure, and p

More and more fashion and beauty brands are partnering with the entertainment industry and creating exclusive products that merge style with storytelling. 

According to a recent report, the Indian toy market is projected to grow at a compound annual growth rate (CAGR) of 12.10 percent from 2025 to 2031.

The upcoming season is set to witness groundbreaking collaborations, with brands like Third Wave Coffee, Nothing Technology, and Ludic joining forces with IPL teams.

These celebrity-backed fitness labels have not only set new benchmarks in the fitness industry but also inspired countless individuals to prioritize their health.

Disney characters have been seen embarking on magical adventures, overcoming challenges, confronting villains, and experiencing personal growth in a way that captivates audiences of all generations.

From skincare to activewear and ethnic fashion, celebrity-owned brands have carved a niche in the industry, offering products that reflect their founders' personalities and values.

The fashion industry is flooded with options, with multiple streetwear brands vying for attention.

From celebrity power to unique storytelling, these partnerships are proof of the magic that happens when top-tier beauty meets star power.

7 Iconic Gaming Characters and Their Epic Merch You NEED to Own in India!

A deep dive into the key trends shaping the licensing landscape in India, as shared by some of the top minds in the industry.

Over the decades, cartoons have evolved, captivating new audiences while keeping the legacy of classic characters alive.

Themes such as anime conventions, cosplay, and goods and services associated with any colored or themed event, have reached popularity in organizing and providing fora for recognition and celebration.

According to activists closely working with the queer community, 10 percent of the Indian population is LGBTQIA+.

Kreiz will deliver a keynote seminar on Friday 21 June, and collect the award during that evening’s Cannes Lions Awards Show.

From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat. 

During a recent earnings call, Mattel Inc. disclosed its financial results for the first quarter, reporting a net loss of $28 million, a significant improvement from the previous year's loss, along with an enhanced gross margin.

Crunchyroll and JioCinema are streaming anime in regional languages such as Hindi, Tamil, and Telugu. Similarly, Cartoon Network India is broadcasting anime in Hindi, Tamil, Telugu, Kannada, and Malayalam.

A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.

According to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.

Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.

One Piece made its debut on Cartoon Network India amidst declining TV viewership and advertising revenue in the kid's genre.

From limited-edition apparel collections featuring characters like Darth Vader and Princess Leia to collectible toys that recreate epic battles, the space franchise celebrated Star Wars Day on May 4th.

The 2023 Review of Notorious Markets for Counterfeiting and Piracy (the Notorious Markets List), released by the US Trade Representatives report included three Indian markets in New Delhi, Mumbai, and Bengaluru