Franchising in emerging markets offers a strategic, scalable growth path for brands by leveraging local partnerships, rising consumer demand, and supportive policies amid dynamic economic expansion
India’s F&B franchise space is booming, with top brands like McDonald’s, KFC, and Third Wave Coffee offering strong business opportunities for investors. The growing demand and evolving tastes are fueling this rapid expansion across the country.
Promotional licensing is generally defined as a marketing agreement between a manufacturer and a licensor to use its intellectual property (IP) in promoting a product.
Persistence pays dividends could be easily described as the motto of Rajiv Chilaka and Samir Jain, CEO and Director, respectively of Green Gold Animation, and developers of the blockbuster Chhota Bhee...