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Gargi
1 Articles
Stories From The Author
LATEST
MOST VIEWED
Sports
Puma Signs Ace Sprinter Dutee Chand
Aug, 09 2019
/ 5 Min Read
Fashion & Lifestyle
Miniso India to Launch their Most Awaited Marvel Collection on 10th August 2019
Aug, 07 2019
/ 4 Min Read
Sports
Bradford to Help Build PGA of America Brand in India
Mar, 06 2019
/ 3 Min Read
Sports
PGA to foray Indian market
Feb, 28 2019
/ 6 Min Read
Fashion & Lifestyle
“In just 5 years we achieved monthly sales of Rs. 3.5 cr"
Feb, 21 2019
/ 11 Min Read
Fashion & Lifestyle
Blackmilk Inks 'Rick and Morty' Deal For New Clothing Range
Feb, 14 2019
/ 2 Min Read
Fashion & Lifestyle
A hush-hush affair of Bonjour Socks with Hush Puppies
Feb, 11 2019
/ 3 Min Read
Fashion & Lifestyle
MINISO Goes Global With Cartoon Network's ADVENTURE TIME’
Feb, 06 2019
/ 3 Min Read
Sports
How Indian market is maturing for non cricket IPs?
Dec, 21 2018
/ 12 Min Read
Know About Licensing
Hotels
Marriott Expands India Portfolio with New Sheraton Hotel in Jaipur
Food and Beverages
Smoothie Factory Expands India Footprint with New Stores in Mumbai and Ambala
Franchising
Franchise Word of the Day: White Space Analysis
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Fashion & Lifestyle
How personal care is an emerging category for licensing?
Dec, 13 2018
/ 6 Min Read
Enterprise
Creating a brand through licensing
Oct, 30 2018
/ 5 Min Read
Fashion & Lifestyle
Madame: Maximising The Retail Quotient with licensing
Oct, 26 2018
/ 8 Min Read
Sports
Dream Theatre announces Real Madrid activewear range
Oct, 17 2018
/ 3 Min Read
Fashion & Lifestyle
Madame looks to diversify through licensing
Oct, 16 2018
/ 3 Min Read
Entertainment
ONLY casts a spell with exclusive Harry Potter collection
Oct, 10 2018
/ 3 Min Read
Entertainment
PITCHING STRONG ON HOME TURF
Sep, 24 2018
/ 8 Min Read
Fashion & Lifestyle
Capsule collections captivate retailers
Sep, 18 2018
/ 7 Min Read
Fashion & Lifestyle
Licensing is the need of hour for manufacturers
Sep, 15 2018
/ 6 Min Read
Enterprise
Offline stores works better for Toy industry
Sep, 07 2018
/ 6 Min Read
Entertainment
ScoopWhoop extending content to merchandise range
Sep, 01 2018
/ 6 Min Read
Enterprise
Home-grown IPs galore at the 2nd India Licensing Expo
Aug, 29 2018
/ 10 Min Read
Enterprise
Discover India’s Licensing Market at India Licensing conference 2018
Jul, 28 2018
/ 6 Min Read
Entertainment
Smiley Co inks pact with Ultra to launch toys in India
Jul, 04 2018
/ 3 Min Read
Entertainment
Imagica looks to disrupt theme park segment with licensing
Jun, 30 2018
/ 5 Min Read
Enterprise
New consumerism derives experiential licensing
Jun, 06 2018
/ 6 Min Read
Fashion & Lifestyle
This is how DUKE aims to take a leap in business through licensing
May, 29 2018
/ 6 Min Read
Fashion & Lifestyle
Marie Claire making it big in retail through licensing
May, 28 2018
/ 7 Min Read
Fashion & Lifestyle
Kuber goes licensing way for diversification
May, 24 2018
/ 4 Min Read
Enterprise
Global licensing industry grows to US$271.6B
May, 23 2018
/ 4 Min Read
Entertainment
Chhota Bheem celebrates 10th anniversary
May, 18 2018
/ 7 Min Read
Fashion & Lifestyle
Marie Claire Paris forays in salon & wellness segment in India
May, 07 2018
/ 5 Min Read
Entertainment
Balenzia breaking through the clutter with brand licensing
Apr, 12 2018
/ 4 Min Read
Fashion & Lifestyle
Thomson TV aims to carve a niche in India through licensing
Apr, 07 2018
/ 4 Min Read
Entertainment
Green Gold to launch trailer for Hanuman vs Mahiravana
Apr, 02 2018
/ 2 Min Read
Entertainment
The business of pop culture merchandise in India
Mar, 27 2018
/ 7 Min Read
Fashion & Lifestyle
Move up the value chain through licensing
Mar, 23 2018
/ 5 Min Read
Fashion & Lifestyle
Penetrating deeper into Indian retail through licensing
Mar, 20 2018
/ 4 Min Read
Entertainment
Renault rides with Iron Man and Captain America
Feb, 20 2018
/ 4 Min Read
Enterprise
Brand Licensing India - Bengaluru to discuss on integration of licensing & eRetail
Feb, 10 2018
/ 6 Min Read
Enterprise
Monetizing the ‘Kodak moment’ through licensing
Feb, 02 2018
/ 6 Min Read
Fashion & Lifestyle
Absorba bullish about the kids segment in India
Dec, 22 2017
/ 5 Min Read
Entertainment
CN bets big on nostalgia’ launches retro collection
Oct, 25 2017
/ 4 Min Read
Entertainment
Green Gold launches Chhota Bheem ethnic wear for kids
Oct, 10 2017
/ 4 Min Read
Fashion & Lifestyle
Suditi eyes at 100 cr in 3 years with Nush
Oct, 06 2017
/ 4 Min Read
Entertainment
This is how Disney’s ‘Cars 3’ plans to vroom in L&M industry of India
Jun, 16 2017
/ 5 Min Read
Fashion & Lifestyle
HRX – bridging the gap between fashion and fitness
Jun, 12 2017
/ 6 Min Read
Entertainment
Status Quo aims 5 percent revenue through Baahubali merch
May, 01 2017
/ 6 Min Read
Enterprise
India gets its own licensing show
Apr, 21 2017
/ 6 Min Read
Enterprise
Swiss brand growing in India through brand licensing
Mar, 31 2017
/ 1 Min Read
Entertainment
India central to our global expansion plans: Nicolas Loufrani, Smiley
Mar, 30 2017
/ 9 Min Read
Fashion & Lifestyle
Licensing becomes essential in kidswear segment: Vasanth Kumar, Max Fashion
Mar, 09 2017
/ 4 Min Read
Enterprise
Direct-to-Retail altering Indian licensing landscape
Feb, 28 2017
/ 6 Min Read
Entertainment
Licensing was the 'logical' step for Oggy in India
Feb, 14 2017
/ 6 Min Read
Fashion & Lifestyle
Ishanya positioning Ashley around American lifestyle
Jan, 31 2017
/ 6 Min Read
Entertainment
How Chhota Bheem has scaled upon brand licensing?
Jan, 11 2017
/ 4 Min Read
Fashion & Lifestyle
Multiplying the brand growth through licensing
Dec, 27 2016
/ 4 Min Read
Entertainment
Shopkeeper #HaanjiBehenji aims expansion through licensing
Dec, 12 2016
/ 4 Min Read
Fashion & Lifestyle
Making biz of Licensing plus T-shirts market
Dec, 05 2016
/ 5 Min Read
Entertainment
California Walnuts' Twiggy joins forces with Chacha Chaudhary
Dec, 01 2016
/ 3 Min Read
Entertainment
How are Brands Monetising on Licensing?
Nov, 25 2016
/ 4 Min Read
Sports
Puma Signs Ace Sprinter Dutee Chand
Aug, 09 2019
/ 5 Min Read
Fashion & Lifestyle
Miniso India to Launch their Most Awaited Marvel Collection on 10th August 2019
Aug, 07 2019
/ 4 Min Read
Sports
Bradford to Help Build PGA of America Brand in India
Mar, 06 2019
/ 3 Min Read
Fashion & Lifestyle
Blackmilk Inks 'Rick and Morty' Deal For New Clothing Range
Feb, 14 2019
/ 2 Min Read
Fashion & Lifestyle
A hush-hush affair of Bonjour Socks with Hush Puppies
Feb, 11 2019
/ 3 Min Read
Fashion & Lifestyle
MINISO Goes Global With Cartoon Network's ADVENTURE TIME’
Feb, 06 2019
/ 3 Min Read
Sports
Dream Theatre announces Real Madrid activewear range
Oct, 17 2018
/ 3 Min Read
Fashion & Lifestyle
Madame looks to diversify through licensing
Oct, 16 2018
/ 3 Min Read
Entertainment
ONLY casts a spell with exclusive Harry Potter collection
Oct, 10 2018
/ 3 Min Read
Entertainment
PITCHING STRONG ON HOME TURF
Sep, 24 2018
/ 8 Min Read
Fashion & Lifestyle
Capsule collections captivate retailers
Sep, 18 2018
/ 7 Min Read
Enterprise
Home-grown IPs galore at the 2nd India Licensing Expo
Aug, 29 2018
/ 10 Min Read
Enterprise
Discover India’s Licensing Market at India Licensing conference 2018
Jul, 28 2018
/ 6 Min Read
Entertainment
Smiley Co inks pact with Ultra to launch toys in India
Jul, 04 2018
/ 3 Min Read
Enterprise
New consumerism derives experiential licensing
Jun, 06 2018
/ 6 Min Read
Fashion & Lifestyle
Marie Claire making it big in retail through licensing
May, 28 2018
/ 7 Min Read
Enterprise
Global licensing industry grows to US$271.6B
May, 23 2018
/ 4 Min Read
Entertainment
Chhota Bheem celebrates 10th anniversary
May, 18 2018
/ 7 Min Read
Fashion & Lifestyle
Marie Claire Paris forays in salon & wellness segment in India
May, 07 2018
/ 5 Min Read
Entertainment
Green Gold to launch trailer for Hanuman vs Mahiravana
Apr, 02 2018
/ 2 Min Read
Entertainment
The business of pop culture merchandise in India
Mar, 27 2018
/ 7 Min Read
Enterprise
Brand Licensing India - Bengaluru to discuss on integration of licensing & eRetail
Feb, 10 2018
/ 6 Min Read
Entertainment
CN bets big on nostalgia’ launches retro collection
Oct, 25 2017
/ 4 Min Read
Entertainment
Green Gold launches Chhota Bheem ethnic wear for kids
Oct, 10 2017
/ 4 Min Read
Entertainment
This is how Disney’s ‘Cars 3’ plans to vroom in L&M industry of India
Jun, 16 2017
/ 5 Min Read
Enterprise
India gets its own licensing show
Apr, 21 2017
/ 6 Min Read
Enterprise
Direct-to-Retail altering Indian licensing landscape
Feb, 28 2017
/ 6 Min Read
Entertainment
How Chhota Bheem has scaled upon brand licensing?
Jan, 11 2017
/ 4 Min Read
Entertainment
California Walnuts' Twiggy joins forces with Chacha Chaudhary
Dec, 01 2016
/ 3 Min Read
Entertainment
How are Brands Monetising on Licensing?
Nov, 25 2016
/ 4 Min Read
Entertainment
Why 2016 is a Leap Year for brand & character licensing in India?
Nov, 23 2016
/ 5 Min Read
Entertainment
India gets new female superhero 'Mighty Girl'
Nov, 14 2016
/ 2 Min Read
Enterprise
Licensing moving beyond TV characters
Nov, 11 2016
/ 9 Min Read
Enterprise
Is Trump an ailing brand?
Nov, 07 2016
/ 5 Min Read
Entertainment
Is Baahubali India's take on movie licensing?
Nov, 04 2016
/ 5 Min Read
Entertainment
This is why brands should tap Gen Y through licensing
Oct, 26 2016
/ 6 Min Read
Entertainment
Why licensing is ideal practice for manufacturer?
Nov, 22 2016
/ 5 Min Read
Enterprise
Retail’s leading brands join licensing bandwagon
Sep, 07 2016
/ 6 Min Read
Entertainment
How Flying Jatt is monetizing beyond the movie?
Aug, 25 2016
/ 4 Min Read
Entertainment
Old properties, licensing and new biz opportunities
Mar, 08 2016
/ 7 Min Read
Entertainment
How Rovio is spreading wings with Angry Birds?
Feb, 15 2016
/ 4 Min Read
Entertainment
Why this is right time for Mattel to form merger?
Feb, 09 2016
/ 4 Min Read
Fashion & Lifestyle
How Being Human Clothing is making the most of Celebrity licensing?
Jan, 29 2016
/ 4 Min Read
Entertainment
Toy licensing gets a successful twist
Sep, 30 2015
/ 9 Min Read
Entertainment
From Gaming to digital properties
Jul, 24 2015
/ 8 Min Read
Fashion & Lifestyle
More snug for the character
May, 07 2015
/ 9 Min Read
Sports
The CWG 2010 Fever Leads to Licensing and Vice Versa
Sep, 20 2014
/ 5 Min Read
Entertainment
BBC Worldwide Opportunities
Sep, 20 2014
/ 9 Min Read
Entertainment
The Fame Game
Sep, 20 2014
/ 7 Min Read
Entertainment
Hysteria! gets a license
Sep, 20 2014
/ 6 Min Read
Entertainment
A fun-filled Childhood!
Sep, 20 2014
/ 6 Min Read
Fashion & Lifestyle
Power Rangers! Assemble!
Sep, 20 2014
/ 4 Min Read
Entertainment
Movie merchandising for Moolah
Sep, 20 2014
/ 7 Min Read
Enterprise
FMCG Brands are Oriented Towards Licensing
Sep, 20 2014
/ 1 Min Read
Entertainment
Appealing to Young Hearts
Sep, 20 2014
/ 5 Min Read
Entertainment
‘Pester Power’ Dominates licensing
Sep, 20 2014
/ 7 Min Read
Sports
Playground for licensing
Sep, 20 2014
/ 2 Min Read
Enterprise
A Cool License
Sep, 20 2014
/ 5 Min Read
Entertainment
LICENSEES WILL SHORTLY LAUNCH MERCHANDISE FOR ROLL NO 21
Sep, 20 2014
/ 6 Min Read
Sports
Every girl is a princess
Sep, 20 2014
/ 7 Min Read
Entertainment
Promotional licensing helps expand revenues, quickly
Sep, 20 2014
/ 5 Min Read
Fashion & Lifestyle
Swiss Military to announce Indian licensing partners
Sep, 20 2014
/ 6 Min Read
Fashion & Lifestyle
From instant magic to consumer durables
Sep, 20 2014
/ 4 Min Read
SAVIOURS: LICENSING AGENTS
Sep, 01 2014
/ 7 Min Read
Sports
Share success stories to promote sports licensing
Aug, 20 2014
/ 4 Min Read
Fashion & Lifestyle
In Focus: Awakening to IP Rights
Sep, 20 2014
/ 9 Min Read
Fashion & Lifestyle
India: New home for Versace
Sep, 20 2014
/ 3 Min Read
Entertainment
Symfollies made way to many kinds of product categories
Sep, 20 2014
/ 9 Min Read
Fashion & Lifestyle
Licensing captivates the apparel sector!
Sep, 20 2014
/ 1 Min Read
Sports
Indian consumers are cost sensitive, create affordable merchandise
Sep, 20 2014
/ 4 Min Read
Enterprise
Licensing wisdom
Sep, 20 2014
/ 9 Min Read
Entertainment
The trick to licensing
May, 07 2015
/ 8 Min Read
Sports
A female superhero in boy-centric industry
Jun, 22 2015
/ 7 Min Read
Entertainment
Licensees need a lot of hand-hold
Sep, 11 2015
/ 8 Min Read
Fashion & Lifestyle
Femina FLAUNT delineates the progressive woman
Oct, 03 2015
/ 11 Min Read
Enterprise
India to be potential market for licensing industry
Nov, 02 2015
/ 8 Min Read
Entertainment
Disney India bullish about Star Wars
Jan, 13 2016
/ 8 Min Read
Entertainment
Not many new brands for HM International
Mar, 04 2016
/ 6 Min Read
Fashion & Lifestyle
M&B ahead of times in Indian licensing market
Apr, 14 2016
/ 9 Min Read
Entertainment
How Utpatang is aiming for ‘right opportunities’ through licensing
Sep, 10 2016
/ 9 Min Read
Entertainment
After licensing, Chhota Bheem considers franchising as well for expansion
Sep, 16 2016
/ 4 Min Read
Fashion & Lifestyle
How Style Quotient is pulling Gen Y through licensing?
Oct, 20 2016
/ 5 Min Read
Entertainment
Creating tentpole franchise with Baahubali licensing program
Nov, 01 2016
/ 5 Min Read
Fashion & Lifestyle
This is why Myntra is an ideal licensee for brands in India
Nov, 04 2016
/ 8 Min Read
Fashion & Lifestyle
Making biz of Licensing plus T-shirts market
Dec, 05 2016
/ 5 Min Read
Fashion & Lifestyle
Baahubali to alter the Indian licensing industry
Nov, 22 2016
/ 7 Min Read
Entertainment
Shopkeeper #HaanjiBehenji aims expansion through licensing
Dec, 12 2016
/ 4 Min Read
Fashion & Lifestyle
Multiplying the brand growth through licensing
Dec, 27 2016
/ 4 Min Read
Fashion & Lifestyle
Ishanya positioning Ashley around American lifestyle
Jan, 31 2017
/ 6 Min Read
Entertainment
Licensing was the 'logical' step for Oggy in India
Feb, 14 2017
/ 6 Min Read
Fashion & Lifestyle
Licensing becomes essential in kidswear segment: Vasanth Kumar, Max Fashion
Mar, 09 2017
/ 4 Min Read
Entertainment
India central to our global expansion plans: Nicolas Loufrani, Smiley
Mar, 30 2017
/ 9 Min Read
Enterprise
Swiss brand growing in India through brand licensing
Mar, 31 2017
/ 1 Min Read
Entertainment
Status Quo aims 5 percent revenue through Baahubali merch
May, 01 2017
/ 6 Min Read
Fashion & Lifestyle
HRX – bridging the gap between fashion and fitness
Jun, 12 2017
/ 6 Min Read
Fashion & Lifestyle
Suditi eyes at 100 cr in 3 years with Nush
Oct, 06 2017
/ 4 Min Read
Fashion & Lifestyle
Absorba bullish about the kids segment in India
Dec, 22 2017
/ 5 Min Read
Enterprise
Monetizing the ‘Kodak moment’ through licensing
Feb, 02 2018
/ 6 Min Read
Entertainment
Renault rides with Iron Man and Captain America
Feb, 20 2018
/ 4 Min Read
Fashion & Lifestyle
Move up the value chain through licensing
Mar, 23 2018
/ 5 Min Read
Fashion & Lifestyle
Penetrating deeper into Indian retail through licensing
Mar, 20 2018
/ 4 Min Read
Fashion & Lifestyle
Thomson TV aims to carve a niche in India through licensing
Apr, 07 2018
/ 4 Min Read
Entertainment
Balenzia breaking through the clutter with brand licensing
Apr, 12 2018
/ 4 Min Read
Fashion & Lifestyle
Kuber goes licensing way for diversification
May, 24 2018
/ 4 Min Read
Fashion & Lifestyle
This is how DUKE aims to take a leap in business through licensing
May, 29 2018
/ 6 Min Read
Entertainment
Imagica looks to disrupt theme park segment with licensing
Jun, 30 2018
/ 5 Min Read
Entertainment
ScoopWhoop extending content to merchandise range
Sep, 01 2018
/ 6 Min Read
Enterprise
Offline stores works better for Toy industry
Sep, 07 2018
/ 6 Min Read
Fashion & Lifestyle
Licensing is the need of hour for manufacturers
Sep, 15 2018
/ 6 Min Read
Fashion & Lifestyle
Madame: Maximising The Retail Quotient with licensing
Oct, 26 2018
/ 8 Min Read
Enterprise
Creating a brand through licensing
Oct, 30 2018
/ 5 Min Read
Fashion & Lifestyle
How personal care is an emerging category for licensing?
Dec, 13 2018
/ 6 Min Read
Sports
How Indian market is maturing for non cricket IPs?
Dec, 21 2018
/ 12 Min Read
Fashion & Lifestyle
“In just 5 years we achieved monthly sales of Rs. 3.5 cr"
Feb, 21 2019
/ 11 Min Read
Sports
PGA to foray Indian market
Feb, 28 2019
/ 6 Min Read
Know About Licensing
Hotels
Marriott Expands India Portfolio with New Sheraton Hotel in Jaipur
Food and Beverages
Smoothie Factory Expands India Footprint with New Stores in Mumbai and Ambala
Franchising
Franchise Word of the Day: White Space Analysis
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