Boba Bhai

Boba Bhai is India’s pioneering QSR (Quick Service Restaurant) brand dedicated to Korean-inspired cuisine and K-culture experiences. Established in 2023, the brand is rapidly transforming the Korean food segment in India with a vibrant menu that includes bubble tea, Korean burgers, fried chicken, rice and noodle bowls, corn dogs, loaded fries, desserts, and more. With a vision to become the “Domino’s of Korean food,” Boba Bhai combines authentic flavors, trend-driven innovation, and youth-centric branding to create a unique dining experience. The company is backed by an experienced leadership team with decades of expertise from leading brands such as Chai Point, Chaayos, Zepto, ITC, and Jio Creative Labs.

Vision

To emerge as the world’s most recognized Korean food QSR brand, building a global identity for Korean cuisine just as Starbucks did for coffee and McDonald’s did for burgers.

Key Offerings

• Bubble Tea & Signature Shakes
• Korean Burgers & Fried Chicken
• Noodles & Rice Bowls
• Corn Dogs, Loaded Fries & Korean Snacks
• Ice Cream & Desserts
• Breakfast Menu & Quick Bites

Growth & Market Presence

Boba Bhai has achieved remarkable momentum with over 4x growth within just 17 months of operations. The brand is aggressively expanding and aims to establish 100 outlets by 2025. It has become especially popular among Gen Z consumers, K-pop enthusiasts, and urban youth audiences. Boba Bhai has also gained strong visibility through participation in high-profile events including IPL 2024, Zomaland, the Ed Sheeran Concert, and Comic Con.

What Makes Boba Bhai Unique

• India’s first dedicated K-pop-inspired QSR chain
• Strong influencer, digital, and social media presence
• Innovative menu aligned with evolving youth food trends
• Supported by leading Indian VC firms and international investors
• High brand recall among young urban consumers

Leadership Team

• Dhruv Kohli (Founder & CEO) – Forbes 30 Under 30 Asia 2023, serial entrepreneur, ex-Geezy
• Vidha Solanki (Head of Design) – Formerly with Geezy and Jio Creative Labs
• Sharath Kumar (VP Operations) – Ex-Chai Point
• Jay Vijayvergia (Head of F&B) – 15+ years of culinary and F&B expertise across India and the UK
• Vikram Chawla (Head of Concepts) – Former ITC professional with extensive hospitality experience

Franchise Model

Boba Bhai operates on a FOCO (Franchise Owned, Company Operated) model, ensuring consistent operational standards, centralized expertise, and efficient business management. Detailed investment and partnership opportunities are available for interested franchise partners.