Bunaai Franchise, Investment, Cost & Franchise Opportunity

Bunaai

Ethnic & Fusion Wear

About Bunaai

Bunaai is a Jaipur-based ethnic and fusion wear brand founded by Pari Choudhary in 2016. Built around Indian craftsmanship and contemporary design, the brand offers a diverse range of fashion including suits, kurtas, dresses, sarees, menswear and home linen.

The brand's positioning combines traditional Indian aesthetics with modern silhouettes and accessible premium fashion. Bunaai has identified strong demand across Rajasthan and selected Tier 1 cities, with expansion plans focused on markets such as Jaipur, Jodhpur, Bikaner, Kota, Delhi NCR, Kolkata and Lucknow.

Under its franchise format, Bunaai requires a 600 sq. ft. retail area, with 750 sq. ft. total space including storage and trial room. The total investment is ₹36.2 lakh, including approximately ₹26.2 lakh towards CAPEX and a ₹10 lakh refundable inventory deposit. The brand does not charge a franchise fee and projects a 35% gross margin.

The proposed business model targets a 30-month payback period, with an indicated IRR of 58%. The agreement structure includes a five-year lock-in and a 10-year agreement period. Bunaai is positioned as a premium fashion retail opportunity for entrepreneurs looking to participate in India's growing ethnic and fusion wear market.

Founder: Pari Choudhary
Year of Establishment: 2016
Area Required: 600 sq. ft.
Investment Range: Rs 30 Lac - Rs 50 Lac
No. of Store Outlets in India: Less than 10
Country of Origin: India