Chai Habbat

Chai Habbat (HABBAT RESTAURANT GROUP) is a growing tea café brand that presents an extensive selection of teas, coffee, shakes, snacks, and quick meals. The brand follows a QSR format with dine-in, takeaway, and delivery options, operates outlets in Bahrain and Qatar, and is gearing up for rapid expansion across South India and other Tier 1 cities. Its model focuses on low setup costs, quick return on investment, scalable operations, and an average ticket size of around INR 150 for two.

Menu and customer proposition:

Key offerings include more than 20 varieties of tea, Arabian karak, saffron and rose infusions, South Indian filter coffee, shakes, ice cream scoops, fries, chaats, bakery products, along with veg and non-veg burgers. The brand attracts customers through affordable pricing, a lively café ambiance, high turnover potential, and suitability for students, working professionals, and families. Revenue streams include in-store purchases, delivery through aggregators, catering services, and event-based sales.

Brand support and operations:

Pre-launch and opening assistance covers site selection support, architectural and interior setup guidance, sourcing of equipment, and launch marketing. Training and SOPs include detailed training for chefs, managers, and staff, structured operations manuals, standardized recipes, periodic audits, and bi-monthly visits for performance review and improvements. Marketing and technology support includes POS systems, website and app integration, digital marketing, onboarding with delivery platforms, and centralized vendor assistance.

Ideal partner and rollout:

Preferred partners are financially strong investors or operators with experience in the F&B sector, solid local connections, readiness to adhere to SOPs, and active involvement in daily operations. The typical investment range for larger outlet formats is INR 30 to 40 lakh. Expansion is initially targeted at South India—Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and Kerala—followed by phased entry into major cities and high-footfall areas such as malls, high streets, corporate hubs, and educational campuses.