House of Aadyaa

House of Aadyaa is a Pune-based 92.5 silver jewellery brand founded by Sayalee Marathe in 2015. The brand combines Indian heritage-inspired designs with contemporary jewellery for everyday and occasion wear.

According to the brand presentation, House of Aadyaa has 3,000+ original in-house designs, 1,50,000+ customers, ships to 90+ countries and has 21 registered design IPs. Its collections cover earrings, necklaces, rings, bracelets, bangles, anklets, nose pins, nath, mangalsutra, waist chains, hair accessories, brooches and other silver jewellery categories.

Franchise Opportunity

House of Aadyaa is proposing a FOFO franchise model, where the franchisee owns and operates the store. The franchise partner is responsible for the premises, setup investment, inventory, local hiring, daily operations and local marketing.

The brand provides store design support, site feasibility review, training, central inventory planning, replenishment, logistics, CRM technology, marketing support and brand guidelines.

Investment Details

The presentation outlines two investment tiers:

The figures are based on the brand's franchise presentation.

Franchise Features

• FOFO franchise model
• ₹3 lakh one-time franchise fee
• No ongoing royalty
• 35% blended franchise margin on MRP
• 450–700 sq. ft. proposed store format
• Centralised warehousing
• Inventory replenishment system
• Insured product transportation
• CRM and customer management support
• Store design and setup support
• Pre-launch and ongoing training
• Marketing and brand support
• Product exchange provision for eligible unsold inventory

Preferred Locations

The brand presentation identifies:

• Premium high streets in affluent residential catchments
• Ethnic wear and saree retail clusters
• Grade A malls
• Established jewellery retail clusters

The expansion roadmap includes Maharashtra, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad and selected Tier 2 cities such as Nagpur, Indore, Vadodara, Lucknow, Coimbatore and Kochi.