Kunafa House

Kunafa House is a rapidly growing dessert café concept rooted in Middle Eastern culinary traditions. The brand was established by Sumayya Samreen and Mohamed Kazim, with its first outlet launched in July 2021 in Chennai (Nungambakkam). By January 2025, the brand had expanded its footprint to multiple outlets across Chennai and Vellore, building a strong presence in the South Indian dessert market.

Product Offering

Kunafa House specializes in kunafa, a traditional shredded pastry dessert layered with cheese or cream, topped with pistachios, and served warm with saffron syrup. The menu includes a variety of formats such as classic round kunafa, crunchy baked versions, mini baked portions, and innovative flavor variants like Nutella, Oreo, KitKat, pistachio, red velvet, Ferrero Rocher, gulab jamun, and Lotus Biscoff.

The beverage range features milkshakes, Arabic tea and coffee, iced tea, and bottled water. All offerings are freshly prepared, 100 percent vegetarian, preservative-free, and allow customers to control sweetness through separately served syrup.

Market Proposition

The brand differentiates itself through authentic Middle Eastern recipes combined with modern flavor innovations. Its strengths include customizable sweetness, reduced reliance on specialized chefs, strong repeat customer potential, and high social media engagement. Kunafa House caters to dessert enthusiasts across all age groups, positioning itself as a premium yet accessible quick-service restaurant concept.

Franchise Support & Operations

Kunafa House offers end-to-end franchise support including site selection guidance, lease negotiation assistance, staff training for production and storage, quality control systems, food cost management, and inventory handling. Additional support includes FSSAI licensing assistance, digital marketing, aggregator onboarding, launch promotions, standardized operating procedures, and ongoing operational support.

Franchisees are required to follow brand guidelines, use approved trademarks and menu items, obtain necessary local licenses, maintain reporting standards, and pay a one-time non-refundable franchise fee.

Ideal Partner & Expansion Plan

The brand is seeking motivated partners such as young entrepreneurs, growth-oriented investors, experienced F&B operators, and hands-on owners willing to follow SOPs. Expansion is focused on South India initially, with a phased rollout into major cities and high-footfall locations such as malls, high streets, corporate parks, and educational campuses.