Mandira by Manepally

Mandira by Manepally is a premium gold-plated silver jewellery brand backed by the heritage of Manepally Jewellers, a jewellery business established in 1890. The brand was developed to offer bridal and occasion jewellery inspired by traditional gold designs at a more accessible price point.

Mandira focuses on premium silver jewellery for weddings, special occasions and customers seeking a gold-like appearance without the same level of investment associated with gold jewellery. The brand presentation positions Mandira in the mid-to-high-end segment, particularly targeting upper-middle-income consumers.

Franchise Opportunity

Mandira is expanding through FOFO and FOCO franchise models. The proposed store formats require approximately 1,100 sq. ft. and 1,800 sq. ft.

Under the FOFO model, the franchise partner operates the store and receives a stated 35% gross margin.

Under the FOCO model, the presentation states a 12% minimum guarantee and 8% revenue share, with the brand handling store operations.

Investment Details

The investment figures and financial projections are based on the brand's webinar presentation.

Expansion Markets

Mandira's initial expansion plan focuses on Telangana and Andhra Pradesh, including:

• Hyderabad
• Warangal
• Nizamabad
• Karimnagar
• Ramagundam
• Rangareddy
• Vizag
• Nellore
• Tirupati
• Guntur
• Anantapur
• Kurnool

The brand also discussed broader South India and eventually pan-India expansion.

Key Franchise Features

• FOFO and FOCO models
• ₹6 lakh franchise fee
• 1,100 and 1,800 sq. ft. formats
• 35% gross margin under FOFO
• 12% minimum guarantee under FOCO
• 8% revenue share under FOCO
• Gold-plated silver jewellery
• Bridal and occasion jewellery focus
• Heritage-backed brand positioning
• Store setup and inventory support
• IT and POS infrastructure
• Expansion focused initially on South India