PowerGenX

PowerGenX is a specialist sports nutrition and supplement retail brand established in 2021. The company offers a multi-brand assortment of international and Indian nutrition products alongside its proprietary Vital Sports Nutrition (VSN) range.

Its product portfolio covers protein supplements, whey protein isolates, mass gainers, creatine, pre-workout supplements, BCAA, EAA, L-glutamine, L-carnitine, vitamins, minerals and wellness products. The brand focuses on sourcing products through authorised channels and providing customers with access to a wide range of sports nutrition and health supplements.

PowerGenX operates an omnichannel business model combining physical retail outlets with an online store. Its franchise expansion plan follows a franchise-owned and franchise-operated (FOFO) model, with the company proposing support in brand standards, product sourcing, training, marketing and operational guidance.

The brand is seeking franchise partners interested in the growing fitness, sports nutrition and health and wellness retail sectors. According to its franchise presentation, the proposed store format requires approximately 250–300 sq. ft. of space, with an indicative initial investment of ₹15 lakh.

PowerGenX plans to expand its retail footprint across India through a phased, cluster-led franchise rollout. Prospective investors should confirm the final investment, commercial terms and projected returns directly with the brand before making an investment decision.