Rambhajo

Rambhajo is a heritage jewellery brand from Jaipur with a legacy dating back to 1921. The brand specializes in traditional Indian jewellery categories including Kundan, Mina, Jadau, Polki and diamond jewellery, combining generations of craftsmanship with an organized manufacturing and retail approach.

Rambhajo operates with 100% in-house manufacturing, with the company highlighting its manufacturing capacity, in-house design teams and expertise in traditional jewellery craftsmanship. The brand's product portfolio includes necklaces, earrings, rings, naths, bracelets, brooches, tikas and mathapattis, with bridal jewellery forming an important part of its offering.

The company is now entering a new phase of B2C expansion. During the webinar, Rambhajo announced plans to establish 30-plus retail showrooms across India over the next three years, with franchise expansion focused particularly on selected Tier 2 and Tier 3 cities.

The proposed franchise model follows a FOFO structure, with franchise partners responsible for store operations while Rambhajo provides inventory, brand guidelines and operational support. The brand is looking for prime and highly visible locations, with a proposed store size of approximately 500–800 sq. ft.

The financial proposal presented during the webinar includes a setup investment of approximately ₹72 lakh, a ₹10 lakh franchise fee, approximately ₹6 crore in inventory and around ₹7 lakh in rental working capital. The presentation puts the total investment at approximately ₹6.89 crore.

The brand presented a projected 25% gross margin, 3.7-year payback period and 35% IRR under its financial model. These are projections based on the assumptions presented during the webinar and should not be considered guaranteed returns.

Rambhajo is targeting brides and grooms as well as affluent and upper-middle-income customers interested in premium, design-led jewellery. The brand also plans to expand its offering into more fashion-led and everyday jewellery to support year-round demand.

For its franchise expansion, Rambhajo has identified several Tier 2 and Tier 3 markets, including Lucknow, Kanpur, Ludhiana, Chandigarh, Varanasi, Coimbatore, Guwahati, Bhubaneswar, Ranchi, Pune, Surat, Indore, Nagpur, Raipur, Vadodara, Nashik, Mysuru and Kochi.

The company also stated that franchise partners will receive training and support, including assistance with product selection, staff training, marketing and store opening activities. Rambhajo said it can work with investors who have a basic understanding of jewellery, while training can be provided to the staff hired by the franchise partner.