Rollti

Rollti is a Malaysian quick-service restaurant brand that has transformed the traditional roti canai into a premium handheld wrap designed for modern grab-and-go consumption. The concept combines Malaysian flavours with a standardized QSR format focused on convenience, speed and operational simplicity.

The brand was created to modernize one of Malaysia's popular everyday foods while retaining its authentic flavour profile. Instead of serving roti canai as a conventional plate-based meal, Rollti presents it as a portable wrap suitable for takeaway, delivery and quick consumption.

Rollti operates with a standardized preparation and assembly model designed to simplify outlet operations and training. Its menu includes vegetarian options along with chicken and other offerings, supported by beverages, desserts and combo options that can complement the core wrap range.

The brand has expanded beyond Malaysia with an international outlet in Singapore. According to the brand presentation, Rollti has sold more than 453,000 units and generated approximately RM4.2 million in revenue across its existing operations.

For India, Rollti is offering both unit franchise and area franchise opportunities. The proposed food court format requires approximately 300–500 sq. ft., while the larger dine-in format requires around 700–1,000 sq. ft. The stated investment is approximately ₹30 lakh for the food court format and ₹39 lakh for the dine-in format, excluding working capital and property-related deposits.

The brand is targeting high-footfall locations such as malls, food courts, business districts, food hubs and other suitable retail destinations. Its India expansion strategy also includes area development opportunities across selected cities and territories.