Simmi Saboo

1717 by Simmi Saboo (Mohit Texport Private Limited) is a contemporary luxury Indian wear brand that seamlessly blends modern aesthetics with timeless craftsmanship. The name 1717 represents symmetry, balance, and emotional connection, inspired by the birthdate of the founder’s daughter.

Founded by Simmi Saboo, a designer with over 8 years of industry experience and a presence at prestigious platforms like Lakme Fashion Week and FDCI India Fashion Week, the brand has established itself as a refined and expressive fashion label.

Brand Highlights

• Elegant and structured silhouettes
• Signature prints with rich textures
• Couture-level finishing and detailing
• Strong in-house production and quality control

In 2025, the brand expanded into couture and Indian weaves, with a strong focus on bridal wear and heritage textiles crafted by skilled Indian artisans.

Current Presence

The brand currently operates 3+ exclusive outlets across key cities like Mumbai, Jaipur, and Surat, and is also featured on leading luxury platforms such as Aza and Pernia’s Pop-Up Shop.

Product Categories

Men’s Wear

• Kurtas and Bandhgalas
• Sherwanis and layered sets
• Jackets and waistcoats
• Kurta sets with pants and dupattas

Women’s Wear

• Lehengas and ghararas
• Sarees and draped sarees
• Co-ord sets and fusion wear
• Kurtas and tunics
• Jackets, capes, gowns, and dresses

Brand Philosophy

The brand is built on the foundation of storytelling, emotion, and artistic expression. Simmi Saboo’s background in graphic design reflects in the brand’s strong focus on prints and visual narratives. Each piece is thoughtfully designed to feel personal, expressive, and timeless—often becoming heirloom-worthy.

Business Positioning

1717 by Simmi Saboo is positioned as a growing luxury fashion house built on:

• Timeless design philosophy
• Ethical craftsmanship
• SOP-driven operations
• Scalable business model

Why Partner with the Brand

Key Franchise Advantages

• Established presence with multiple successful outlets
• Strong brand recall and customer loyalty
• Exposure through celebrity campaigns and fashion weeks
• Structured ROI and break-even model
• Scalable and process-driven business system
• End-to-end operational support

Franchise Support Includes

• Store design and development
• Equipment, IT, and POS setup
• Branding and in-store signage
• Inventory planning and management
• Marketing and digital support
• Sales training and store operations
• Regular audits and advisory support

Overall Positioning

1717 by Simmi Saboo stands out as a fast-growing luxury Indian fashion label that combines emotional storytelling with structured business scalability. With strong brand identity, premium product offerings, and robust franchise support, it presents a compelling opportunity for entrepreneurs in the luxury fashion segment.