Stellarossa

Stellarossa is an Australian cafe brand founded in 2009 in Brisbane. It offers a warm, community focused and premium cafe experience built around high-quality coffee and all-day dining. The brand operates over 20 outlets across Queensland and is expanding globally through franchise partnerships.

Its philosophy is built on three pillars coffee at the core, flavor in every detail, and community in the heart. Stellarossa combines specialty coffee, handcrafted beverages, fresh locally sourced food, and a relaxed neighbourhood vibe.

For India, the brand plans to enter through a master franchise partnership with FranGlobal. The goal is to position Stellarossa as a premium yet approachable neighbourhood cafe that blends Australian cafe culture with Indian social dining.

The brand offers three store formats Coffee and Wine Bar around 2500 to 3000 square feet, High Street Shop around 1500 square feet, and Coffee Shop around 1200 square feet. Investment ranges from about 60 to 90 lakh rupees depending on the format.

Stellarossa targets urban professionals, millennials, and families who value experience, ambiance, and international quality. Its menu features specialty coffee, tea, bakery items, and fusion dishes suited to local tastes. The unique proposition for India is the combination of coffee, food, and wine under one roof.

The brand aims to open 100 stores in India by 2030 with a franchise owned and operated model. It offers marketing, training, and operational support to franchise partners. The focus is on delivering a consistent premium experience and building a strong local community connection through each outlet.

Menu & Offerings:

• Specialty coffee, bakery, all-day fusion menu (Australian + Indian).
• Wine & dessert offerings for premium experience.
• Seasonal, health-conscious, and locally adapted menu options.

Target Audience:

• Urban professionals (20–40 yrs), couples, families.
• Lifestyle-driven, digitally active consumers valuing ambiance, customization, and international appeal.