Yashasvi Jewellers

Yashasvi Jewellers is a Jaipur-based jewellery brand established in 2016 by Ankit Aggarwal and Ankita Aggarwal. The business has its roots in jewellery manufacturing and B2B supply and is now expanding its consumer-facing retail presence through a franchise-led strategy across India.

The brand offers a broad jewellery portfolio covering gold, silver and diamond jewellery, with a particular focus on lightweight and everyday-wear jewellery. According to the webinar, Yashasvi aims to combine its manufacturing capabilities, product design and competitive pricing with an organised retail experience.

Yashasvi is part of a wider multi-brand jewellery portfolio that also includes NauKarat, PureSoul and PureHira, allowing the group to address different consumer segments and jewellery categories. The group positions its brands around affordability, contemporary designs and everyday jewellery consumption.

The company is currently exploring franchise expansion across India, with Yashasvi primarily targeting Rajasthan, Delhi NCR, Chandigarh and selected Tier 1 and Tier 2 markets across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Kerala.

Yashasvi Jewellers Franchise Model

The Yashasvi franchise opportunity is presented under a FOCO model, or Franchise Owned Company Operated model. Under the proposed structure, the franchise partner makes the investment while the brand operates the retail store.

The proposed format requires approximately 2,500 sq. ft. of carpet area. The presentation estimates store setup costs at around ₹2 crore, while initial inventory is projected at approximately ₹19.5 crore, taking the total investment to around ₹21.5 crore. The brand presentation also states that there is no franchise fee.

The inventory mix presented during the webinar consists of approximately 77% gold jewellery, 13% silver jewellery and 10% diamond jewellery by value. The projected sales mix is approximately 75% gold, 22% silver and 3% diamond jewellery.

The proposed commercial structure includes a 12% minimum guarantee or 10% revenue share, whichever is higher, according to the financial model presented during the webinar. The agreement period shown in the presentation is 10 years.

The financial presentation also includes projected returns and payback figures. These should be treated as illustrative business-model projections provided during the webinar and not as guaranteed returns.

Target Markets

Yashasvi is targeting markets across Rajasthan, Delhi NCR and Chandigarh, along with selected Tier 1 and Tier 2 cities in Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and Kerala.

The brand's expansion strategy reflects its focus on organised jewellery retail and changing consumer demand for trusted brands, hallmark jewellery, contemporary designs and everyday-wear products.